BUAD 453 40 HOUR TRAINING 2024
QUESTIONS AND ANSWERS
(LATEST 2024-2025 UPDATES)
Which of the following is NOT a major decision that must be made in the Brand
Management area of Marketplace?
a. Brand names (selecting brand names that project a defined image, purpose, or
benefit of a brand)
b. Research and development (choosing RD investments, and incorporating new
features into future bike brands)
c. Brand designs (how many brands, and what features to include on each brand)
d. Scheduling production capacity (forecasting demand, deciding which bands to
produce, and setting operating capacity) - Answer-d.
Salary is always the most important component of the compensation package.
a. true
b. false - Answer-false
Compensation packages for sales employees and production workers must be the
same.
a. true
b. false - Answer-false
Which of the following is NOT a major concern when making Manufacturing decisions in
Marketplace?
a. operating capacity
b. Marketing expenses
c. demand projections
d. fixed capacity - Answer-b.
The total cash available from equity financing in the first 3 quarters of the simulation
is...:
, a. $1,500,000
b. $2,500,000
c. $3,000,000
d. $3,500,000 - Answer-b.
The primary objective of the Brand Management effort in Marketplace is to...:
a. Force you to think through the tradeoffs inherent in advertising and promotion
planning, to see how advertising relates to the broader strategic decisions of the firm
b. Introduce you to some of the trade-offs inherent in production planning, and to see
how they relate to the broader strategic decisions of the firm
c. Give you experience in the study and evaluation of market opportunities
d. Help you understand the relationship between the abstract benefits sought by
customers and the physical components included in the brands designed by your firm. -
Answer-d.
A firm is ________ if its cumulative losses exceed its common stock investment
a. new entrant
b. bankrupt
c. cost cutting
d. lucky - Answer-b bankrupt
when a company is first to bring new research and development features to market their
brand design
a. the company's brand judgements will likely increase, but there will be no other impact
on competitors brand judgements
b. that company's brand judgements will likely increase, and it may capture more market
share
c. that company must incorporate the R&D into all of its existing brands
d. That company has a sustainable competitive advantage - Answer-b.
which type of advertising attracts customers to the company without referencing a
specific brand?
a. Patronage
b. Segment
QUESTIONS AND ANSWERS
(LATEST 2024-2025 UPDATES)
Which of the following is NOT a major decision that must be made in the Brand
Management area of Marketplace?
a. Brand names (selecting brand names that project a defined image, purpose, or
benefit of a brand)
b. Research and development (choosing RD investments, and incorporating new
features into future bike brands)
c. Brand designs (how many brands, and what features to include on each brand)
d. Scheduling production capacity (forecasting demand, deciding which bands to
produce, and setting operating capacity) - Answer-d.
Salary is always the most important component of the compensation package.
a. true
b. false - Answer-false
Compensation packages for sales employees and production workers must be the
same.
a. true
b. false - Answer-false
Which of the following is NOT a major concern when making Manufacturing decisions in
Marketplace?
a. operating capacity
b. Marketing expenses
c. demand projections
d. fixed capacity - Answer-b.
The total cash available from equity financing in the first 3 quarters of the simulation
is...:
, a. $1,500,000
b. $2,500,000
c. $3,000,000
d. $3,500,000 - Answer-b.
The primary objective of the Brand Management effort in Marketplace is to...:
a. Force you to think through the tradeoffs inherent in advertising and promotion
planning, to see how advertising relates to the broader strategic decisions of the firm
b. Introduce you to some of the trade-offs inherent in production planning, and to see
how they relate to the broader strategic decisions of the firm
c. Give you experience in the study and evaluation of market opportunities
d. Help you understand the relationship between the abstract benefits sought by
customers and the physical components included in the brands designed by your firm. -
Answer-d.
A firm is ________ if its cumulative losses exceed its common stock investment
a. new entrant
b. bankrupt
c. cost cutting
d. lucky - Answer-b bankrupt
when a company is first to bring new research and development features to market their
brand design
a. the company's brand judgements will likely increase, but there will be no other impact
on competitors brand judgements
b. that company's brand judgements will likely increase, and it may capture more market
share
c. that company must incorporate the R&D into all of its existing brands
d. That company has a sustainable competitive advantage - Answer-b.
which type of advertising attracts customers to the company without referencing a
specific brand?
a. Patronage
b. Segment
