ADPR 3743 Final questions with
complete solutions A+ rated
______ requires advertisers to provide support for their claims
and provide a reasonable basis for believing advertising claims are true. A firm must have documented
evidence that supports the claim made in an ad before it runs that ad. For example, health and safety
claims require competent and reliable scientific evidence validated by experts.
A.Advertising substantiation
B.Advertising validation
C.Advertising authentication
D.Advertising verification - correct answer ✔✔A.Advertising substantiation
Which Social Aspect of Advertising is best described in the following statements? This considers whether
advertising is a source of fulfillment and liberation, or advertising perpetuates stereotypes. Either
advertisers realize a diverse world requires diversity in the social reality that ads represent and help
construct, or advertisers show the elderly as helpless and reinforce stereotypes about women affecting
personal body image.
A.Advertising has a powerful effect on the mass media
B.Advertising affects happiness and general well-being
C.Advertising educates consumers
D. Advertising: Demeaning and deceitful or Liberating and artful? - correct answer ✔✔D. Advertising:
Demeaning and deceitful or Liberating and artful?
________is the use of pictures or images owned by someone else without permission, as when a firm
uses a model's photo in an advertisement or brochure without permission.
A.Subvention
B.Appropriation
, C.Defamation
D.Privacy fraud - correct answer ✔✔B.Appropriation
______ is the most extensive remedy for advertising determined to be misleading. When consumers
have developed incorrect beliefs about a brand, this may be required to rectify or dispel those erroneous
or faulty beliefs. An example is Listerine mouthwash claiming it could "cure and prevent colds," which it
couldn't.
A. Affirmative disclosure
B.Corrective advertising
C.Advertising rectification
D.Antidote advertising - correct answer ✔✔B.Corrective advertising
Which FTC remedy is best described in the following statements?This requires that the advertising in
question is stopped within 30 days so that a hearing can be held. The FIC can issue an immediate order
for products involving consumers' health or safety.
A.revoke-and-embargo order
B. consent order: advertising agrees to comply voluntarily
C.imprimatur order
D.cease-and-desist order - correct answer ✔✔D.cease-and-desist order
The is the appeals body, where panels are formed. These panels include three advertiser
representatives, one agency representative, and one public representative. The panel holds hearings
regarding the advertising in question, where the advertiser presents it case. If the panel cannot agree to
dismiss the case or persuade the advertiser to change the advertising, the advertiser, complaint, and
panel's findings are publicly identified, and the case is forwarded to the appropriate government
regulatory agency.
A.National Advertising Review Board or NARB
B.National Advertising Division or NAD
Advertising Accountability Program or AAP
complete solutions A+ rated
______ requires advertisers to provide support for their claims
and provide a reasonable basis for believing advertising claims are true. A firm must have documented
evidence that supports the claim made in an ad before it runs that ad. For example, health and safety
claims require competent and reliable scientific evidence validated by experts.
A.Advertising substantiation
B.Advertising validation
C.Advertising authentication
D.Advertising verification - correct answer ✔✔A.Advertising substantiation
Which Social Aspect of Advertising is best described in the following statements? This considers whether
advertising is a source of fulfillment and liberation, or advertising perpetuates stereotypes. Either
advertisers realize a diverse world requires diversity in the social reality that ads represent and help
construct, or advertisers show the elderly as helpless and reinforce stereotypes about women affecting
personal body image.
A.Advertising has a powerful effect on the mass media
B.Advertising affects happiness and general well-being
C.Advertising educates consumers
D. Advertising: Demeaning and deceitful or Liberating and artful? - correct answer ✔✔D. Advertising:
Demeaning and deceitful or Liberating and artful?
________is the use of pictures or images owned by someone else without permission, as when a firm
uses a model's photo in an advertisement or brochure without permission.
A.Subvention
B.Appropriation
, C.Defamation
D.Privacy fraud - correct answer ✔✔B.Appropriation
______ is the most extensive remedy for advertising determined to be misleading. When consumers
have developed incorrect beliefs about a brand, this may be required to rectify or dispel those erroneous
or faulty beliefs. An example is Listerine mouthwash claiming it could "cure and prevent colds," which it
couldn't.
A. Affirmative disclosure
B.Corrective advertising
C.Advertising rectification
D.Antidote advertising - correct answer ✔✔B.Corrective advertising
Which FTC remedy is best described in the following statements?This requires that the advertising in
question is stopped within 30 days so that a hearing can be held. The FIC can issue an immediate order
for products involving consumers' health or safety.
A.revoke-and-embargo order
B. consent order: advertising agrees to comply voluntarily
C.imprimatur order
D.cease-and-desist order - correct answer ✔✔D.cease-and-desist order
The is the appeals body, where panels are formed. These panels include three advertiser
representatives, one agency representative, and one public representative. The panel holds hearings
regarding the advertising in question, where the advertiser presents it case. If the panel cannot agree to
dismiss the case or persuade the advertiser to change the advertising, the advertiser, complaint, and
panel's findings are publicly identified, and the case is forwarded to the appropriate government
regulatory agency.
A.National Advertising Review Board or NARB
B.National Advertising Division or NAD
Advertising Accountability Program or AAP
