Chapter 14 Cultural Influences on Consumer Behaviour
1) In many ways, culture can be thought of as a society's:
A) conscience.
B) personality.
C) libido.
D) aesthetic side.
ANSWER: B
Type: MC Page Ref: 437
Skill: Concept
Objective: L14-01 Cultures can be distinguished from one another.
2) A cultural system consists of three functional areas:
A) ecology, archeology, and ideology.
B) social structure, race, and partisanship.
C) ideology, environment, and social structure.
D) ecology, social structure, and ideology.
ANSWER: D
Type: MC Page Ref: 438
Skill: Concept
Objective: L14-01 Cultures can be distinguished from one another.
3) The concept of the nuclear family would fit into which aspect of culture?
A) ecology
B) social structure
C) hierarchy
D) ideology
ANSWER:
B
Type: MC Page Ref: 438
Skill: Concept
1
,Objective: L14-01 Cultures can be distinguished from one another.
4) The way in which a system is adapted to its habitat is termed:
A) ecology.
B) social structure.
C) ideology.
D) ethos.
ANSWER:
A
Type: MC Page Ref: 411
Skill: Concept
Objective: L14-01 Cultures can be distinguished from one another.
2
,5) A set of moral and aesthetic principles is termed:
A) ecology.
B) social structure.
C) ideology.
D) ethos.
ANSWER:
D
Type: MC Page Ref: 438
Skill: Concept
Objective: L14-01 Cultures can be distinguished from one another.
6) Eleanor was working with an architect to design her home. She visited many show homes and
noted that they all had a dining room, eat-in kitchen, and chairs at the kitchen island. Although
Eleanor eats out a lot, she wanted to make sure she followed:
A) with convention.
B) the custom.
C) the mores of the times.
D) the culture.
ANSWER: A
Type: MC Page Ref: 440
Skill: Application
Objective: L14-01 Cultures can be distinguished from one another.
7) Marketers need to ensure they adapt to culture values and are sensitive to stay away from:
A) enacted norms.
B) crescive norms.
C) mores.
D) taboos.
ANSWER:
D
Type: MC Page Ref: 441
Skill: Concept
3
, Objective: L14-01 Cultures can be distinguished from one another.
8) Canada's culture emphasizes personal enjoyment, excitement, equality, and freedom. These
are associated with a(n) cultural dimension.
A) assimilative
B) collectivist
C) co-operative
D) individualist
ANSWER: D
Type: MC Page Ref: 440
Skill: Application
Objective: L14-01 Cultures can be distinguished from one another.
4
1) In many ways, culture can be thought of as a society's:
A) conscience.
B) personality.
C) libido.
D) aesthetic side.
ANSWER: B
Type: MC Page Ref: 437
Skill: Concept
Objective: L14-01 Cultures can be distinguished from one another.
2) A cultural system consists of three functional areas:
A) ecology, archeology, and ideology.
B) social structure, race, and partisanship.
C) ideology, environment, and social structure.
D) ecology, social structure, and ideology.
ANSWER: D
Type: MC Page Ref: 438
Skill: Concept
Objective: L14-01 Cultures can be distinguished from one another.
3) The concept of the nuclear family would fit into which aspect of culture?
A) ecology
B) social structure
C) hierarchy
D) ideology
ANSWER:
B
Type: MC Page Ref: 438
Skill: Concept
1
,Objective: L14-01 Cultures can be distinguished from one another.
4) The way in which a system is adapted to its habitat is termed:
A) ecology.
B) social structure.
C) ideology.
D) ethos.
ANSWER:
A
Type: MC Page Ref: 411
Skill: Concept
Objective: L14-01 Cultures can be distinguished from one another.
2
,5) A set of moral and aesthetic principles is termed:
A) ecology.
B) social structure.
C) ideology.
D) ethos.
ANSWER:
D
Type: MC Page Ref: 438
Skill: Concept
Objective: L14-01 Cultures can be distinguished from one another.
6) Eleanor was working with an architect to design her home. She visited many show homes and
noted that they all had a dining room, eat-in kitchen, and chairs at the kitchen island. Although
Eleanor eats out a lot, she wanted to make sure she followed:
A) with convention.
B) the custom.
C) the mores of the times.
D) the culture.
ANSWER: A
Type: MC Page Ref: 440
Skill: Application
Objective: L14-01 Cultures can be distinguished from one another.
7) Marketers need to ensure they adapt to culture values and are sensitive to stay away from:
A) enacted norms.
B) crescive norms.
C) mores.
D) taboos.
ANSWER:
D
Type: MC Page Ref: 441
Skill: Concept
3
, Objective: L14-01 Cultures can be distinguished from one another.
8) Canada's culture emphasizes personal enjoyment, excitement, equality, and freedom. These
are associated with a(n) cultural dimension.
A) assimilative
B) collectivist
C) co-operative
D) individualist
ANSWER: D
Type: MC Page Ref: 440
Skill: Application
Objective: L14-01 Cultures can be distinguished from one another.
4
