Digital Communications || with Accurate Answers 100%.
Technological Determination v. Social Construction correct answers Technology drives society,
or society drives technology
Convergence correct answers refers to the sense some theorists have that media forms and
devices are combining in ways that will culminate in a single device. Supposedly, this device
will do everything for us: computer-television-phone-book-analogue-digital-film-game-PDA-
GPS
-The term "media convergence" has been around for some time
Convergence and Technology Determinism correct answers -Technology is seen as the "prime
mover' in history
-Whole society is changed at every level as a result of technology
-Makes it seem as though humans are passive
Demassification correct answers Effect of Digital media: there is not one mass audience at one
time
Multimedia correct answers Multimedia story is some combination of text, still photographs,
video, audio, graphics and interactivity, presented on a website in a nonlinear format in which
the information in each medium is complementary, not redundant.
-Simply multiple forms of media integrated together in storytelling
-Not all stories make good multimedia stories
Three C's for Storytelling correct answers -Conceive
-Collect
-Construct
-Correct
5 W's and H correct answers WHO? Who was involved?
-WHAT? Whats the story?
-WHERE?
-WHEN?
-WHY? Why did it happen?
-HOW?
Writing for the Web correct answers -Write Short and Concise
-Write in Lists
-Link to other sources-credibility
-Write to be scanned- easy to find information
Blogging
Features of a Blog correct answers -Platform that lets you quickly and easily publish information
-Header: Top
-Menu: Top Left
, -Headline: Top
-Categories: Right side
-Twitter (Social Media): Bottom
Attributes of a Book correct answers -Fixity: Information is fixed by existing in static text
-Discreteness: Text is experienced by itself in isolation of others
-Division of Labor: Author, creator, reader all have different tasks
-Primacy for creativity and originality: Values of a book do not include collaboration,
community or dialogue
-Linearity: Work is meant to be read in front to back in a sequence
How are attributes of a book different thank attributes of digital media? correct answers -
Timeliness, Immediacy and Proximity more so in Digital
-Readability or Scanability in Digital Media
-Credibility has become an even bigger issue in Digital Media
-Bias: credibility of digital media (blogs) has to do with bias
-Identification: Digital media builds community through individual voices and interaction
-Transparency: Digital Communication is more transparent
Media is the Message: What does this mean? How does technology affect us in different ways?
correct answers -Page 42: The Media is the Message
-Neil Postman: "technology is to a medium as the brain is to the mind. Like a brain, a technology
is a physical apparatus. Like the mind, a medium is a use to which a physical apparatus is put"
-The Medium of Television
-Emphasizes characters and set pieces
-Delivers moving images-rhetoric is about experience something
-TV knows only one verb tense- the present
-TV rhetoric is incapable of helping us process a great deal of information- for this reason TV
must entertain
-Must ask very little of its audience
-Ritualized viewing because it can be viewed at same time in different locations
Search Engine Optimization and User Experience correct answers -Headlines should be no more
than 10 words
-Articles should be minimum of 300 words
-New way people come across information
-Search Engine searches for keywords
-Shows the importance of headlines
-Always consider how people come to the site
Changes in the Media Landscape correct answers -The jobs that's allow writers to focus only on
writing, to work only with words, are vanishing
-"Facts have been replaced by opinions. Information has been replaced by entertainment. I can't
be the only one who is sick of what passes as news today" Clark Kent (Superman)
-2012 only 23% of surveyed said they read a print article prev. day
Technological Determination v. Social Construction correct answers Technology drives society,
or society drives technology
Convergence correct answers refers to the sense some theorists have that media forms and
devices are combining in ways that will culminate in a single device. Supposedly, this device
will do everything for us: computer-television-phone-book-analogue-digital-film-game-PDA-
GPS
-The term "media convergence" has been around for some time
Convergence and Technology Determinism correct answers -Technology is seen as the "prime
mover' in history
-Whole society is changed at every level as a result of technology
-Makes it seem as though humans are passive
Demassification correct answers Effect of Digital media: there is not one mass audience at one
time
Multimedia correct answers Multimedia story is some combination of text, still photographs,
video, audio, graphics and interactivity, presented on a website in a nonlinear format in which
the information in each medium is complementary, not redundant.
-Simply multiple forms of media integrated together in storytelling
-Not all stories make good multimedia stories
Three C's for Storytelling correct answers -Conceive
-Collect
-Construct
-Correct
5 W's and H correct answers WHO? Who was involved?
-WHAT? Whats the story?
-WHERE?
-WHEN?
-WHY? Why did it happen?
-HOW?
Writing for the Web correct answers -Write Short and Concise
-Write in Lists
-Link to other sources-credibility
-Write to be scanned- easy to find information
Blogging
Features of a Blog correct answers -Platform that lets you quickly and easily publish information
-Header: Top
-Menu: Top Left
, -Headline: Top
-Categories: Right side
-Twitter (Social Media): Bottom
Attributes of a Book correct answers -Fixity: Information is fixed by existing in static text
-Discreteness: Text is experienced by itself in isolation of others
-Division of Labor: Author, creator, reader all have different tasks
-Primacy for creativity and originality: Values of a book do not include collaboration,
community or dialogue
-Linearity: Work is meant to be read in front to back in a sequence
How are attributes of a book different thank attributes of digital media? correct answers -
Timeliness, Immediacy and Proximity more so in Digital
-Readability or Scanability in Digital Media
-Credibility has become an even bigger issue in Digital Media
-Bias: credibility of digital media (blogs) has to do with bias
-Identification: Digital media builds community through individual voices and interaction
-Transparency: Digital Communication is more transparent
Media is the Message: What does this mean? How does technology affect us in different ways?
correct answers -Page 42: The Media is the Message
-Neil Postman: "technology is to a medium as the brain is to the mind. Like a brain, a technology
is a physical apparatus. Like the mind, a medium is a use to which a physical apparatus is put"
-The Medium of Television
-Emphasizes characters and set pieces
-Delivers moving images-rhetoric is about experience something
-TV knows only one verb tense- the present
-TV rhetoric is incapable of helping us process a great deal of information- for this reason TV
must entertain
-Must ask very little of its audience
-Ritualized viewing because it can be viewed at same time in different locations
Search Engine Optimization and User Experience correct answers -Headlines should be no more
than 10 words
-Articles should be minimum of 300 words
-New way people come across information
-Search Engine searches for keywords
-Shows the importance of headlines
-Always consider how people come to the site
Changes in the Media Landscape correct answers -The jobs that's allow writers to focus only on
writing, to work only with words, are vanishing
-"Facts have been replaced by opinions. Information has been replaced by entertainment. I can't
be the only one who is sick of what passes as news today" Clark Kent (Superman)
-2012 only 23% of surveyed said they read a print article prev. day
