MarketingStrategy1920_Summary_Chow_11837225 - $10.10   Add to cart



This 54-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have access to all articles, so feel free to contact me if needed. 1x hard copy available!

Last document update: 1 year ago

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Also available in bundle (1)

Consumer Marketing Track bundle

$ 20.20   $ 15.55 2 items
  • 1. Summary - Consumerbehavior1920_summary_chow_11837225
  • 2. Summary - marketingstrategy1920_summary_chow_11837225
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