and CORRECT Answers
From what agent of socialization are people most likely to gain their first understanding of
civics? - CORRECT ANSWER - education
A sample is determined and a poll conducted for that sample, but many respondents choose not
to answer all the questions asked in the poll. This contributes to what type of error? - CORRECT
ANSWER - total vs. actual sample size
Identify the actions of Public Opinion Strategies against 1996 Texas Attorney General Dan
Morales in 1996? - CORRECT ANSWER - Push polls can affect public opinion even
though they can't measure it
What are the three broad functions that the media serve within their communities? - CORRECT
ANSWER - provide information, shape perception, link elected representatives and their
constituents
A local news outlet decides that it is important for the public to be informed about an upcoming
vote on property taxes. It replays a short segment about the vote three times a day until voting
day arrives. What processes are represented here? - CORRECT ANSWER - agenda setting
and priming
George Lakoff argues that once the media has framed a story for the audience,_____. -
CORRECT ANSWER - counterarguments become less effective in swaying and audience
Although the lines are blurring, the "many-to-many" media transmission function is largely the
domain of ______. - CORRECT ANSWER - digital content transmitted online
What did the appearance of the Galveston News represent for Texas? - CORRECT
ANSWER - its first daily newspaper
, What represented the first true challenge to the viability of newspapers in the United States? -
CORRECT ANSWER - television
How is a story in a news magazine likely to differ from a story covering the same subject in a
print newspaper? - CORRECT ANSWER - It would provide more in-depth coverage
According to recent research, what medium is the most effective for the acquisition of political
information? - CORRECT ANSWER - internet newspapers
In the Carnegie Mellon survey, what did respondents indicate to be the biggest problem with
tweets they considered to be useless? - CORRECT ANSWER - lack of context
What form of media has both challenged and been successfully co-opted by the traditional
media? - CORRECT ANSWER - cable television
What qualifies as traditional media? - CORRECT ANSWER - tv, radio, newspapers,
magazines, newsletters, tax press
What does the creation of a Facebook page help a political candidate do that she would be less
able to do through advertising in the traditional media? - CORRECT ANSWER - save
money
The use of the Internet by politicians has increased the importance of____? - CORRECT
ANSWER - technically trained media consultants
Identify the media sources is subject to the most regulation by the FCC? - CORRECT
ANSWER - network TV
What is an effect of self-selection of media sources by individuals based on their own ideological
biases? - CORRECT ANSWER - increased media bias through market competition