"The greatest value of a picture is when it forces us to notice what we never expected to see" - Answers
John Tukey
"Data viz is often the most effective way to describe, explore, and summarize a set of numbers by
looking at a picture of those numbers... well-designed data graphics are usually the simplest and at the
same time the most powerful" - Answers Edward Tufte (Visual display of quant info)
Data visualization - Answers visual display of quantitative information through the use of
-points
-lines
-coordinate systems
-numbers
-symbols
-words
-shading
-color
statistics - Answers graphical data analysis
design - Answers communication and persception
purposes of data visualizations - Answers explore: confirm and analyze
explain: inform and persuade
anscombe's quartet - Answers four datasets with the same properties (mean, sample variance,
correlation) but very different graphs
use tables when - Answers -the display will be used to look up individual values
-precise values are required
-the quantitative values include more than one measure
-both detail and summary values are included
-the display will be used to compare individual values
,use graphs when - Answers -the message is contained in the shape of the values
-the display will be used to reveal relationships among whole sets of values
representation summary - Answers -facilitate cognitive processing
-some representations are innately better than others
properties of representation - Answers -understanding without training
-resistance to alternative conclusions
-cross culture validity
-immediacy (hard wired)
perception in a nutshell - Answers specialized neurons extract features involuntarily --> rapid assembly
of information into significance; object identification (and action) --> visual working memory (using three
chunks) with active conscious attention
gestalt principles of perception - Answers a psychological theory of perception that suggests the mind
understands external stimuli as whole rather than the sum of their parts. the wholes are structured and
organized using grouping laws
principle of proximity - Answers we perceive objects close together as belonging to a group
principle of similarity - Answers we tend to group objects together that are similar
principle of enclosure - Answers we perceive objects as belonging together when they are enclosed in a
way that appears to create a boundary around them
principle of closure - Answers we perceive open, incomplete, and unusual forms as closed, whole, and
regular
principle of continuity - Answers we perceive objects that are connected as part of the same group
visualization priniciples - Answers 1. adopt novel approaches to visualization only when anticipated
benefits are greater than the cost of learning + cost of inconsistency
2. when two visualizations can support the same task, adopt the tool that is innately more effective
3. visualization tool development cost is less than benefits from visualization tool
attention is drawn to - Answers contrasts, similarity
the four key pre-attentive attributes - Answers form, color, position, motion
pre-attentive processing - Answers occurs below the level of consciousness at an extremely high speed
and is tuned to detect specific visual attributes
, form attributes - Answers -length
-width
-orientation
-shape
-size
-enclosure
-curvature
-added marks
color attributes - Answers -hue
-intensity
position attributes - Answers -2D position
-motion
nominal data - Answers multiple categorical states
-urban/suburb/rural
binary data - Answers two states
-positive negative
ordinal data - Answers categories with order
-very happy to very sad
-use a color scale
interval data - Answers numbers with quantifiable differences
-dates
ratio - Answers meaningful zero
where is the boundary - Answers -to show relationships consider consider linking graphical
representations of data objects using lines or ribbons of colors
-consider putting related information inside a closed contour
-color or texture can be used to define regions that have more complex shapes