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Online merken bouwen - campagneplan - opdrachtgever; Action 6,4

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04-12-2024
Written in
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Dit is het campagneplan wat ik voor het vak 'Online merken bouwen' heb gemaakt. Ik heb een 6,4 als eindcijfer gekregen!

Institution
Hogeschool Van Amsterdam (HvA)
Course
Online merken bouwen

Content preview

Action
Online c amp ag ne plan – Luca te n Hoor

, Inhoudsopgave

- Opdrachtgever - Thema
- Opdracht - Middelen (x7)
- Inzichten uit onderzoek - Contentplanning
- Doelgroep - Budget
- Persona - Dashboard
- Customer journey - Contact
- Doelstellingen + KPI’s - Bijlagen
- Concept - Online wetgevin

, Action Nederland
Opdrachtgever
De Action staat bekend om haar voordelige en wisselende assortiment wat de klant
altijd verrast. Tegenwoordig willen ze zich ook meer online begeven en ligt er enige
focus op duurzaamheid. Bijvoorbeeld door verpakkingen te maken die gerecycled
kunnen worden of door winkels van het gas af te sluiten. (Sheets Kick off, 2023)




- Action is één van de snelst groeiende retailers internationaal.

, Opdracht

“Ontwikkel op basis van onderzoek een online campagn
waarmee de digitale positionering van Action wordt
versterkt en welke zorgt voor een groei in customer
engagement zowel online als offline (winkels).”
(Action briefing, 2023)
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Institution
Hogeschool van Amsterdam (HvA)
Study
Creative Business
Course
Online merken bouwen
All documents for this subject (20)

Document information

Uploaded on
December 4, 2024
Number of pages
31
Written in
2023/2024
Type
PRESENTATION
Person
Unknown

Subjects

  • online merken bouwen
  • campagneplan
  • action
  • campagne action
  • creative business online merken bouwen
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lucatenhoor
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