©BRAINBARTER EXAM SOLUTIONS 2024/2025
ALL RIGHTS RESERVED.
Telus Rater Exam Study Guide.
AC - Answers✔Ad Creative; The Ad Creative is an advertisement that can appear
LP - Answers✔Landing Page; Where you're sent when you click the AC. The first page that
appears.
Query - Answers✔A word or phrase searched for
User Intent - Answers✔What the user is actually searching for.
Content Page - Answers✔The webpage that the user is currently visiting
Business Page - Answers✔A page the advertiser specifically wants the audience to visit
In-Market - Answers✔When the user is in the market for a product or service
Do all queries have the approximate location provided? - Answers✔No
Exact Intent - Answers✔An ad might address the user's exact intent
Nearby Intent - Answers✔An ad that offers the user an approximate solution or something that
usually goes with the queried item.
1|Page
, ©BRAINBARTER EXAM SOLUTIONS 2024/2025
ALL RIGHTS RESERVED.
Only Topical Connection - Answers✔An ad might offer something that is topically related to the
query, but does not address the nearby intent at all
Substitutability - Answers✔An ad might offer the user a product or service that is not exactly
what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung
fridge freezer] might show up. When the ad presents a product or service that has some
difference to the queried one, you will have to carefully assess how well the advertised product
or service is connected to the user's original query.
Reasonable Substitute - Answers✔When the user indicates that they want a certain product /
service from a certain brand or provider, and the ad appears to offer the same or a very similar
product / service from a different brand, provider or competitor, you should generally consider
this as a reasonable substitute / alternative to the queried product / service.
Radically Different Alternative/Substitute - Answers✔An ad might offer a very different
alternative that would address the user's needs. For example, for a query [disposable straws],
an ad might offer [stainless steel straws] which are reusable. Both of these items address the
user's needs for straws in very different ways.
While some users might possibly become interested in stainless steel alternatives for their
query, most users would not consider stainless steel straws as reasonable alternatives to
[disposable straws], and these two items would not be considered interchangeable.
Classifier: Topical Content - Answers✔The main content of the page is primarily focused on a
single topic or a small number of topics.
2|Page
ALL RIGHTS RESERVED.
Telus Rater Exam Study Guide.
AC - Answers✔Ad Creative; The Ad Creative is an advertisement that can appear
LP - Answers✔Landing Page; Where you're sent when you click the AC. The first page that
appears.
Query - Answers✔A word or phrase searched for
User Intent - Answers✔What the user is actually searching for.
Content Page - Answers✔The webpage that the user is currently visiting
Business Page - Answers✔A page the advertiser specifically wants the audience to visit
In-Market - Answers✔When the user is in the market for a product or service
Do all queries have the approximate location provided? - Answers✔No
Exact Intent - Answers✔An ad might address the user's exact intent
Nearby Intent - Answers✔An ad that offers the user an approximate solution or something that
usually goes with the queried item.
1|Page
, ©BRAINBARTER EXAM SOLUTIONS 2024/2025
ALL RIGHTS RESERVED.
Only Topical Connection - Answers✔An ad might offer something that is topically related to the
query, but does not address the nearby intent at all
Substitutability - Answers✔An ad might offer the user a product or service that is not exactly
what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung
fridge freezer] might show up. When the ad presents a product or service that has some
difference to the queried one, you will have to carefully assess how well the advertised product
or service is connected to the user's original query.
Reasonable Substitute - Answers✔When the user indicates that they want a certain product /
service from a certain brand or provider, and the ad appears to offer the same or a very similar
product / service from a different brand, provider or competitor, you should generally consider
this as a reasonable substitute / alternative to the queried product / service.
Radically Different Alternative/Substitute - Answers✔An ad might offer a very different
alternative that would address the user's needs. For example, for a query [disposable straws],
an ad might offer [stainless steel straws] which are reusable. Both of these items address the
user's needs for straws in very different ways.
While some users might possibly become interested in stainless steel alternatives for their
query, most users would not consider stainless steel straws as reasonable alternatives to
[disposable straws], and these two items would not be considered interchangeable.
Classifier: Topical Content - Answers✔The main content of the page is primarily focused on a
single topic or a small number of topics.
2|Page
