and Answers 100% Pass
Customer Obsession - ✔✔Leaders start with the customer and work backwards. They work vigorously
to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over
customers.
Ownership - ✔✔Leaders are owners. They think long term and don't sacrifice long-term value for short-
term results. They act on behalf of the entire company, beyond just their own team. They never say "that's
not my job."
Invent and Simplify - ✔✔Leaders expect and require innovation and invention from their teams and
always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are
not limited by "not invented here." As we do new things, we accept that we may be misunderstood for
long periods of time.
Are Right, A Lot - ✔✔Leaders are right a lot. They have strong business judgment and good instincts.
Hire and Develop the Best - ✔✔Leaders raise the performance bar with every hire and promotion. They
recognize exceptional talent, and willingly move them throughout the organization. Leaders develop
leaders and take seriously their role in coaching others.
Insist on the Highest Standards - ✔✔Leaders have relentlessly high standards - many people may think
these standards are unreasonably high. Leaders are continually raising the bar and driving their teams to
deliver high quality products, services and processes. Leaders ensure that defects do not get sent down
the line and that problems are fixed so they stay fixed.
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