ISM3541 FSU LANCE KERWIN FINAL EXAM |
QUESTIONS AND ANSWERS | GRADED A+
important components of context - talking points:
-success does not start with data visualization
-proper attention and time should be focused on understanding the context for the need
to communicate
-companies in almost every industry are focused on exploiting data for competitive
advantage
-the capability to extract useful knowledge from data should be regarded as strategic
assets
-a major goal of business analytics is reducing future uncertainty with context (data to
information)
exploratory analysis - exploratory analysis is what you do to understand the data and
determine the headlines (hunting for pearls in oysters)
-we might have to open 100 oysters to find 2 pearls. this is like testing 100 different
hypotheses.
explanatory analysis - apply explanatory when you're at the point of communicating
your analysis to your audience.
exploratory would be showing all of the 100 oysters, which is bad form
good form = apply explanatory methods to describe the meaning of a specific thing you
want to explain.
when applying explanatory methods: - -first, who are you communicating to
-second: what do you want your audience to know or do?
-third, how can you use data to help make your point?
-the who considerations are:
a. specific audience, b. you (your relationship and connection to the audience.)
, -the what is determining the call to action for your audience and determining the
mechanism to communicate to your audience. lastly, what tone do you want to
communicate.
consulting for context - questions to ask:
1. what background information is relevant or essential?
2. who is the best audience or decision maker? what do we know about them?
3. what biases does our audience have that might make them supportive or resistant to
our message?
4. what data is available that would strengthen our case? is our audience familiar with
this data, or is it new?
5. where are the risks: what factors could weaken our case and do we need to address
them?
6. what would a successful outcome look like?
7. if you only had a limited amount of time or a single sentence to tell your audience
what they need to know, what would you say?
3-minute story and big idea - -the idea behind each of these concepts is that you are
able to boil the so what down toa a paragraph and ultimately to a single concise
statement
big idea concepts:
1. it must articulate your unique point of view
2. it must convey what's at stake
3. it must be a complete sentence
cognitive load - -we experience cognitive load anytime we take in information.
-cognitive load can be thought of as the mental effort that's required to learn new
information. when we ask a computer to do work, we are relying on the computer's
processing power. when we ask our audience to do work we are leveraging their mental
processing power. this is cognitive load.
clutter - -clutter are visual elements that take up space but don't increase
understanding.
-there is a simple reason why we should aim to reduce clutter, and this is because it
makes our visuals appear more complicated than necessary.
QUESTIONS AND ANSWERS | GRADED A+
important components of context - talking points:
-success does not start with data visualization
-proper attention and time should be focused on understanding the context for the need
to communicate
-companies in almost every industry are focused on exploiting data for competitive
advantage
-the capability to extract useful knowledge from data should be regarded as strategic
assets
-a major goal of business analytics is reducing future uncertainty with context (data to
information)
exploratory analysis - exploratory analysis is what you do to understand the data and
determine the headlines (hunting for pearls in oysters)
-we might have to open 100 oysters to find 2 pearls. this is like testing 100 different
hypotheses.
explanatory analysis - apply explanatory when you're at the point of communicating
your analysis to your audience.
exploratory would be showing all of the 100 oysters, which is bad form
good form = apply explanatory methods to describe the meaning of a specific thing you
want to explain.
when applying explanatory methods: - -first, who are you communicating to
-second: what do you want your audience to know or do?
-third, how can you use data to help make your point?
-the who considerations are:
a. specific audience, b. you (your relationship and connection to the audience.)
, -the what is determining the call to action for your audience and determining the
mechanism to communicate to your audience. lastly, what tone do you want to
communicate.
consulting for context - questions to ask:
1. what background information is relevant or essential?
2. who is the best audience or decision maker? what do we know about them?
3. what biases does our audience have that might make them supportive or resistant to
our message?
4. what data is available that would strengthen our case? is our audience familiar with
this data, or is it new?
5. where are the risks: what factors could weaken our case and do we need to address
them?
6. what would a successful outcome look like?
7. if you only had a limited amount of time or a single sentence to tell your audience
what they need to know, what would you say?
3-minute story and big idea - -the idea behind each of these concepts is that you are
able to boil the so what down toa a paragraph and ultimately to a single concise
statement
big idea concepts:
1. it must articulate your unique point of view
2. it must convey what's at stake
3. it must be a complete sentence
cognitive load - -we experience cognitive load anytime we take in information.
-cognitive load can be thought of as the mental effort that's required to learn new
information. when we ask a computer to do work, we are relying on the computer's
processing power. when we ask our audience to do work we are leveraging their mental
processing power. this is cognitive load.
clutter - -clutter are visual elements that take up space but don't increase
understanding.
-there is a simple reason why we should aim to reduce clutter, and this is because it
makes our visuals appear more complicated than necessary.
