Public Relations- Chapter 12 Exam Questions and Correct Answers Latest Update 2024 (Rated A+)
Ivy Ledbetter Lee believed that facts _________ - Answers elusive and malleable, begging to be forged
and shaped
Edward Bernays, who authored the first PR textbook, is more generally known for which of the
following? - Answers first to use social science research and psychology to stage events that associated a
product with a particular attitude
Which statement best describes the current state of the PR industry? - Answers -over 7,000 firms in the
U.S
-coperate, government, and non profit organizations have their own PR department
-good flow of money and power
-most independent firms operate at a local/regional level
Usually, the more closely a press release resembles ____________, the more likely it is to be used -
Answers Actual News Copy
Video releases are? - Answers produced by PR agencies and companies that are used in TV newscasts
When companies host plant tours, donate money to charity, and support festivals: ____________ -
Answers Community and Consumer Relations
Which of the following benefit is placing press releases, social media releases, VNRs, images, exec bios,
and other information on a company website? - Answers it removes the barrier between groups and
organizations that PR professions want to reach
A public relations firm looking to make full sense of the internet can ____________ - Answers -have
clients use social media to interact
-edit wikipedia to the client's benefit
-hire independent bloggers to promote a product
-create blogs where company execs can post their news, etc
The claim the PR encourages reporter laziness is based on the facts that PR firms _________ - Answers -
provide reporters with press releases and tips
-seduce them with bribes, tickets, etc
-strictly control access to news sources
-play with a reporter's ego by praising them for superficial work
Ivy Ledbetter Lee believed that facts _________ - Answers elusive and malleable, begging to be forged
and shaped
Edward Bernays, who authored the first PR textbook, is more generally known for which of the
following? - Answers first to use social science research and psychology to stage events that associated a
product with a particular attitude
Which statement best describes the current state of the PR industry? - Answers -over 7,000 firms in the
U.S
-coperate, government, and non profit organizations have their own PR department
-good flow of money and power
-most independent firms operate at a local/regional level
Usually, the more closely a press release resembles ____________, the more likely it is to be used -
Answers Actual News Copy
Video releases are? - Answers produced by PR agencies and companies that are used in TV newscasts
When companies host plant tours, donate money to charity, and support festivals: ____________ -
Answers Community and Consumer Relations
Which of the following benefit is placing press releases, social media releases, VNRs, images, exec bios,
and other information on a company website? - Answers it removes the barrier between groups and
organizations that PR professions want to reach
A public relations firm looking to make full sense of the internet can ____________ - Answers -have
clients use social media to interact
-edit wikipedia to the client's benefit
-hire independent bloggers to promote a product
-create blogs where company execs can post their news, etc
The claim the PR encourages reporter laziness is based on the facts that PR firms _________ - Answers -
provide reporters with press releases and tips
-seduce them with bribes, tickets, etc
-strictly control access to news sources
-play with a reporter's ego by praising them for superficial work
