Introduction to Public Relations Exam Questions and Correct Answers Latest Update 2024 (Already
Passed)
Which of the following is an element of survey? - Answers Sample
Which of the following techniques does NOT lead a higher response rate for a questionnaire? - Answers
Avoid sending out reminders to respond.
Objectivity, which journalists presumably strive for and public relations practitioners help media
professionals to achieve, is ideally an attempt - Answers to be fair, to remain neutral
Which of the following describes communication - Answers One person sends a message to another,
and that message is understood.
Attorneys advise clients on what they must do to defend themselves in the court of public opinion. -
Answers False
One area of law that is particularly relevant to public relations writers centers around - Answers
copyright
__________ is a typical goal of communication when someone seeks to explain benefits the opposition
can gain from reconsidering an idea. - Answers To build mutual understanding
Which of the following trends have most drastically changed the work of public relations practitioners -
Answers the rise of social media
First and foremost, the public relations practitioner is - Answers a professional communicator.
In "A Question of Ethics," American Airlines handled Alec Baldwin's angry tweet by ________. - Answers
responding with their own version of events
Examples of owned media include websites, Twitter accounts, and Facebook pages. - Answers True
Public opinion is the aggregate of many individual opinions on a particular issue that affects a group of
people - Answers True
Which of PRSA's ethical core values would practitioners demonstrate if they sought information for a
rude reporter? - Answers fairness
Using your experiences, especially when they reflect how you've overcome obstacles, is an appeal based
largely on ____________________________. - Answers personalizing.
Why is it important for public relations professionals to read and understand the news? - Answers It
informs them of what journalists write, comment, and blog about.
The First Amendment to the U.S. Constitution safeguards the principle that provides public relations
practitioners certain inalienable rights, including freedom of speech and press. - Answers True
, If used properly, symbols can effectively help persuade. - Answers True
When the media use terms such as "Gen-Xer," "policy wonk" or "feminist," they are resorting to
________. - Answers False
In public relations research, the most frequently used type of convenience sample is the ________. -
Answers True
What is it called when copyrighted material is used for purposes of criticism, news reporting, teaching,
scholarship, and research? - Answers fair use
Twisting messages to create the impression of positive performance is ________. - Answers the
definition of spin
How a receiver decodes a message depends greatly on the receiver's ________. - Answers perceptions
and personal biases
Why is feedback critical to communication? - Answers The source can learn how the receiver
understands the message.
Which of the following is one of the best reasons corporations should aggressively practice public
relations? - Answers It helps them to communicate their products and positions.
Considering how the freedom of the Internet impacts communications rights and responsibilities, it is
evident that ________. - Answers ensuring freedom of speech is not simple
The overriding rule when it comes to agency budgeting is to ________. - Answers keep the client aware
of how charges are being applied
Good media relations requires organizations to adopt a formal media relations policy and public
relations practitioners to deal fairly, honestly, and intelligently with media representatives. - Answers
true
According to "the content is the message" theory, ________. - Answers what the message says is most
important
Positive public opinion about high-profile people diminishes when their words don't align with their
actions. - Answers True
Similar to other top-level managers, public relations managers need to be able to ________. - Answers
plan and budget
The key purpose of social media metrics is to ________. - Answers measure social media's ROI
Characteristics that influence attitudes include all of the following EXCEPT ________. - Answers heredity
Passed)
Which of the following is an element of survey? - Answers Sample
Which of the following techniques does NOT lead a higher response rate for a questionnaire? - Answers
Avoid sending out reminders to respond.
Objectivity, which journalists presumably strive for and public relations practitioners help media
professionals to achieve, is ideally an attempt - Answers to be fair, to remain neutral
Which of the following describes communication - Answers One person sends a message to another,
and that message is understood.
Attorneys advise clients on what they must do to defend themselves in the court of public opinion. -
Answers False
One area of law that is particularly relevant to public relations writers centers around - Answers
copyright
__________ is a typical goal of communication when someone seeks to explain benefits the opposition
can gain from reconsidering an idea. - Answers To build mutual understanding
Which of the following trends have most drastically changed the work of public relations practitioners -
Answers the rise of social media
First and foremost, the public relations practitioner is - Answers a professional communicator.
In "A Question of Ethics," American Airlines handled Alec Baldwin's angry tweet by ________. - Answers
responding with their own version of events
Examples of owned media include websites, Twitter accounts, and Facebook pages. - Answers True
Public opinion is the aggregate of many individual opinions on a particular issue that affects a group of
people - Answers True
Which of PRSA's ethical core values would practitioners demonstrate if they sought information for a
rude reporter? - Answers fairness
Using your experiences, especially when they reflect how you've overcome obstacles, is an appeal based
largely on ____________________________. - Answers personalizing.
Why is it important for public relations professionals to read and understand the news? - Answers It
informs them of what journalists write, comment, and blog about.
The First Amendment to the U.S. Constitution safeguards the principle that provides public relations
practitioners certain inalienable rights, including freedom of speech and press. - Answers True
, If used properly, symbols can effectively help persuade. - Answers True
When the media use terms such as "Gen-Xer," "policy wonk" or "feminist," they are resorting to
________. - Answers False
In public relations research, the most frequently used type of convenience sample is the ________. -
Answers True
What is it called when copyrighted material is used for purposes of criticism, news reporting, teaching,
scholarship, and research? - Answers fair use
Twisting messages to create the impression of positive performance is ________. - Answers the
definition of spin
How a receiver decodes a message depends greatly on the receiver's ________. - Answers perceptions
and personal biases
Why is feedback critical to communication? - Answers The source can learn how the receiver
understands the message.
Which of the following is one of the best reasons corporations should aggressively practice public
relations? - Answers It helps them to communicate their products and positions.
Considering how the freedom of the Internet impacts communications rights and responsibilities, it is
evident that ________. - Answers ensuring freedom of speech is not simple
The overriding rule when it comes to agency budgeting is to ________. - Answers keep the client aware
of how charges are being applied
Good media relations requires organizations to adopt a formal media relations policy and public
relations practitioners to deal fairly, honestly, and intelligently with media representatives. - Answers
true
According to "the content is the message" theory, ________. - Answers what the message says is most
important
Positive public opinion about high-profile people diminishes when their words don't align with their
actions. - Answers True
Similar to other top-level managers, public relations managers need to be able to ________. - Answers
plan and budget
The key purpose of social media metrics is to ________. - Answers measure social media's ROI
Characteristics that influence attitudes include all of the following EXCEPT ________. - Answers heredity
