UF PUR 3000 Exam 2 - Chapter 6 (Fall
2024) correctly answered
Benchmarking - correct answer ✔✔Process of setting a point for comparison with eventual program
results in order to observe change over time. (This can also be used to make performance comparisons
with other organizations or industry standards.)
Consequentialism - correct answer ✔✔Results-based system of ethics that holds that the best ethical
decision is the one leading to the best outcomes or impacts.
Frequency - correct answer ✔✔The average number of times people in an audience are exposed to a
particular message in a defined period of time.
Funnel - correct answer ✔✔A model for tracking how people move from exposure and awareness to
action, particularly in online marketing where the goal is to convert a large number of web page viewers
to sales leads or purchases.
Impressions - correct answer ✔✔A measure of how many people were exposed to a message.
Mission - correct answer ✔✔Overall reason an organization exists.
Overhead expenses - correct answer ✔✔Costs of running a business that are not directly related to the
product or services delivered.
Planning - correct answer ✔✔Forethought about goals and objectives and the strategies and tactics
needed to achieve them.
Pop-up - correct answer ✔✔Planned events or experiences that are set up quickly in a temporary
location for a short time.
2024) correctly answered
Benchmarking - correct answer ✔✔Process of setting a point for comparison with eventual program
results in order to observe change over time. (This can also be used to make performance comparisons
with other organizations or industry standards.)
Consequentialism - correct answer ✔✔Results-based system of ethics that holds that the best ethical
decision is the one leading to the best outcomes or impacts.
Frequency - correct answer ✔✔The average number of times people in an audience are exposed to a
particular message in a defined period of time.
Funnel - correct answer ✔✔A model for tracking how people move from exposure and awareness to
action, particularly in online marketing where the goal is to convert a large number of web page viewers
to sales leads or purchases.
Impressions - correct answer ✔✔A measure of how many people were exposed to a message.
Mission - correct answer ✔✔Overall reason an organization exists.
Overhead expenses - correct answer ✔✔Costs of running a business that are not directly related to the
product or services delivered.
Planning - correct answer ✔✔Forethought about goals and objectives and the strategies and tactics
needed to achieve them.
Pop-up - correct answer ✔✔Planned events or experiences that are set up quickly in a temporary
location for a short time.
