Business Intelligence Final Exam Questions and
Answers 100% Pass
Web-based e-mail such as Google's Gmail are not examples of cloud computing. - ✔✔False
In the Quiznos case, the company employed location-based behavioral targeting to narrow the
characteristics of users who were most likely to eat at a quick-service restaurant. - ✔✔True
From massive amounts of high-dimensional location data, algorithms that reduce the dimensionality of
the data can be used to uncover trends, meaning, and relationships to eventually produce human-
understandable representations. - ✔✔True
Simulation is normally used only when a problem is too complex to be treated using numerical
optimization techniques. - ✔✔True
A decision table shows the relationships of the problem graphically and can handle complex situations in
a compact form. - ✔✔False
A model builder makes predictions and assumptions regarding input data, many of which deal with the
assessment of certain futures. - ✔✔False
A more general form of an influence diagram is called a(n) - ✔✔cognitive map
Every LP model has some internal intermediate variables that are not explicitly stated. - ✔✔True
Spreadsheets are clearly the most popular developer modeling tool. - ✔✔False
In decision making under uncertainty, it is assumed that complete knowledge is available. - ✔✔False
By using ________, businesses can collect and analyze data to discern large-scale patterns of movement
and identify distinct classes of behaviors in specific contexts. - ✔✔location-enabled services
Page 1/21
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,In-motion ________ is often overlooked today in the world of BI and Big Data. - ✔✔analytics
________ bring together hardware and software in a physical unit that is not only fast but also scalable on
an as-needed basis. - ✔✔Appliances
HBase is a nonrelational ________ that allows for low-latency, quick lookups in Hadoop. - ✔✔database
In open-source databases, the most important performance enhancement to date is the cost-based
________. - ✔✔optimizer
A(n) ________ is one or more Web pages that provide a collection of links to authoritative Web pages. -
✔✔crawlers/spiders hub
Text analytics is the subset of text mining that handles information retrieval and extraction, plus data
mining. - ✔✔False
Categorization and clustering of documents during text mining differ only in the preselection of
categories. - ✔✔True
Articles and auxiliary verbs are assigned little value in text mining and are usually filtered out. - ✔✔True
In the car insurance case study, text mining was used to identify auto features that caused injuries. -
✔✔False
Regional accents present challenges for natural language processing. - ✔✔True
In the Tito's Vodka case study, trends in cocktails were studied to create a quarterly recipe for customers.
- ✔✔True
In the Wimbledon case study, designers balanced the needs of mobile and desktop computer users. -
✔✔True
Page 2/21
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, In text mining, if an association between two concepts has 7% support, it means that 7% of the documents
had both concepts represented in the same document. - ✔✔True
In sentiment analysis, sentiment suggests a transient, temporary opinion reflective of one's feelings. -
✔✔False
Current use of sentiment analysis in voice of the customer applications allows companies to change their
products or services in real time in response to customer sentiment. - ✔✔True
In sentiment analysis, it is hard to classify some subjects such as news as good or bad, but easier to
classify others, e.g., movie reviews, in the same way. - ✔✔True
Search engines are only used in the context of the World Wide Web (WWW). - ✔✔False
Search engine optimization (SEO) techniques play a minor role in a Web site's search ranking because
only well-written content matters. - ✔✔False
Clickstream analysis does not need users to enter their perceptions of the Web site or other feedback
directly to be useful in determining their preferences. - ✔✔True
Since little can be done about visitor Web site abandonment rates, organizations have to focus their
efforts on increasing the number of new visitors. - ✔✔False
Web-based media has nearly identical cost and scale structures as traditional media. - ✔✔False
Consistent high quality, higher publishing frequency, and longer time lag are all attributes of industrial
publishing when compared to Web publishing. - ✔✔False
In the evolution of social media user engagement, the largest recent change is the growth of creators. -
✔✔False
Descriptive analytics for social media feature such items as your followers as well as the content in online
conversations that help you to identify themes and sentiments. - ✔✔False
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©EmilyCharlene 2024. All Rights Reserved.
Answers 100% Pass
Web-based e-mail such as Google's Gmail are not examples of cloud computing. - ✔✔False
In the Quiznos case, the company employed location-based behavioral targeting to narrow the
characteristics of users who were most likely to eat at a quick-service restaurant. - ✔✔True
From massive amounts of high-dimensional location data, algorithms that reduce the dimensionality of
the data can be used to uncover trends, meaning, and relationships to eventually produce human-
understandable representations. - ✔✔True
Simulation is normally used only when a problem is too complex to be treated using numerical
optimization techniques. - ✔✔True
A decision table shows the relationships of the problem graphically and can handle complex situations in
a compact form. - ✔✔False
A model builder makes predictions and assumptions regarding input data, many of which deal with the
assessment of certain futures. - ✔✔False
A more general form of an influence diagram is called a(n) - ✔✔cognitive map
Every LP model has some internal intermediate variables that are not explicitly stated. - ✔✔True
Spreadsheets are clearly the most popular developer modeling tool. - ✔✔False
In decision making under uncertainty, it is assumed that complete knowledge is available. - ✔✔False
By using ________, businesses can collect and analyze data to discern large-scale patterns of movement
and identify distinct classes of behaviors in specific contexts. - ✔✔location-enabled services
Page 1/21
©EmilyCharlene 2024. All Rights Reserved.
,In-motion ________ is often overlooked today in the world of BI and Big Data. - ✔✔analytics
________ bring together hardware and software in a physical unit that is not only fast but also scalable on
an as-needed basis. - ✔✔Appliances
HBase is a nonrelational ________ that allows for low-latency, quick lookups in Hadoop. - ✔✔database
In open-source databases, the most important performance enhancement to date is the cost-based
________. - ✔✔optimizer
A(n) ________ is one or more Web pages that provide a collection of links to authoritative Web pages. -
✔✔crawlers/spiders hub
Text analytics is the subset of text mining that handles information retrieval and extraction, plus data
mining. - ✔✔False
Categorization and clustering of documents during text mining differ only in the preselection of
categories. - ✔✔True
Articles and auxiliary verbs are assigned little value in text mining and are usually filtered out. - ✔✔True
In the car insurance case study, text mining was used to identify auto features that caused injuries. -
✔✔False
Regional accents present challenges for natural language processing. - ✔✔True
In the Tito's Vodka case study, trends in cocktails were studied to create a quarterly recipe for customers.
- ✔✔True
In the Wimbledon case study, designers balanced the needs of mobile and desktop computer users. -
✔✔True
Page 2/21
©EmilyCharlene 2024. All Rights Reserved.
, In text mining, if an association between two concepts has 7% support, it means that 7% of the documents
had both concepts represented in the same document. - ✔✔True
In sentiment analysis, sentiment suggests a transient, temporary opinion reflective of one's feelings. -
✔✔False
Current use of sentiment analysis in voice of the customer applications allows companies to change their
products or services in real time in response to customer sentiment. - ✔✔True
In sentiment analysis, it is hard to classify some subjects such as news as good or bad, but easier to
classify others, e.g., movie reviews, in the same way. - ✔✔True
Search engines are only used in the context of the World Wide Web (WWW). - ✔✔False
Search engine optimization (SEO) techniques play a minor role in a Web site's search ranking because
only well-written content matters. - ✔✔False
Clickstream analysis does not need users to enter their perceptions of the Web site or other feedback
directly to be useful in determining their preferences. - ✔✔True
Since little can be done about visitor Web site abandonment rates, organizations have to focus their
efforts on increasing the number of new visitors. - ✔✔False
Web-based media has nearly identical cost and scale structures as traditional media. - ✔✔False
Consistent high quality, higher publishing frequency, and longer time lag are all attributes of industrial
publishing when compared to Web publishing. - ✔✔False
In the evolution of social media user engagement, the largest recent change is the growth of creators. -
✔✔False
Descriptive analytics for social media feature such items as your followers as well as the content in online
conversations that help you to identify themes and sentiments. - ✔✔False
Page 3/21
©EmilyCharlene 2024. All Rights Reserved.
