C10
The activity, set of institutions, and processes
for creating, communicating, delivering, and
exchanging offerings that have values for
customers, clients, partners, and society at
large. - ✔ ✔ Marketing
What is the difference between the selling price
and the product costs? - ✔ ✔ Gross margin
Gross Margin = Selling price - Product costs
What is the formula for calculating the selling
price of a product? - ✔ ✔ Selling price =
Product cost + Operating expenses + Profit
What is usually done face-to-face with each
customer? - ✔ ✔ Personal selling
What might a focus group discuss? - ✔ ✔
Their experiences with a product, react to
,new product ideas, or make suggestions for
product improvements.
What refers to a service having differences in
type and quality? - ✔ ✔ Heterogeneous
What refers to a service not being able to be
stored for later consumption? - ✔ ✔
Perishable
Who is the person or organization that has the
information to be communicated? - ✔ ✔
Sender
Who is the person or organization that
information is being communicated to? - ✔ ✔
Receiver
A company's plan that identifies how it will use
marketing to achieve its goals. - ✔ ✔
Marketing strategy
A reduction from the original selling price - ✔
✔ Reasons for markdowns-
, Low demand
End of season
Flaws
A set promotional activities designed to obtain
sales in the retail setting. - ✔ ✔
Merchandising
A specific group of consumers that have similar
wants and needs. - ✔ ✔ Target market
Activities that are consumed at the same time
they are produced? - ✔ ✔ Services
An effective channel of distribution takes the
large quantities produced and breaks them into
what? - ✔ ✔ Quantities customers want to
buy
Any form of communication used to inform,
persuade, or remind. - ✔ ✔ promotion
The activity, set of institutions, and processes
for creating, communicating, delivering, and
exchanging offerings that have values for
customers, clients, partners, and society at
large. - ✔ ✔ Marketing
What is the difference between the selling price
and the product costs? - ✔ ✔ Gross margin
Gross Margin = Selling price - Product costs
What is the formula for calculating the selling
price of a product? - ✔ ✔ Selling price =
Product cost + Operating expenses + Profit
What is usually done face-to-face with each
customer? - ✔ ✔ Personal selling
What might a focus group discuss? - ✔ ✔
Their experiences with a product, react to
,new product ideas, or make suggestions for
product improvements.
What refers to a service having differences in
type and quality? - ✔ ✔ Heterogeneous
What refers to a service not being able to be
stored for later consumption? - ✔ ✔
Perishable
Who is the person or organization that has the
information to be communicated? - ✔ ✔
Sender
Who is the person or organization that
information is being communicated to? - ✔ ✔
Receiver
A company's plan that identifies how it will use
marketing to achieve its goals. - ✔ ✔
Marketing strategy
A reduction from the original selling price - ✔
✔ Reasons for markdowns-
, Low demand
End of season
Flaws
A set promotional activities designed to obtain
sales in the retail setting. - ✔ ✔
Merchandising
A specific group of consumers that have similar
wants and needs. - ✔ ✔ Target market
Activities that are consumed at the same time
they are produced? - ✔ ✔ Services
An effective channel of distribution takes the
large quantities produced and breaks them into
what? - ✔ ✔ Quantities customers want to
buy
Any form of communication used to inform,
persuade, or remind. - ✔ ✔ promotion
