2024-2025 (Rated A+)
Entrepreneurship - Answers The process of starting and managing a business.
Physical Environment - Answers Natural conditions affecting business operations.
Climate - Answers Weather conditions impacting business viability.
Innovation Theory - Answers Focuses on new ideas driving entrepreneurship success.
Joseph Schumpeter - Answers Economist known for innovation theory in business.
Keynesian Theory - Answers Emphasizes eco-friendly products and sustainability.
John Maynard Keynes - Answers Economist advocating for government intervention.
Social Force - Answers Government's role in economic stability during crises.
Marshall Theory - Answers Societal beliefs and values influence entrepreneurship.
Alfred Marshall - Answers Economist known for contributions to microeconomics.
Political Force - Answers Government laws essential for business operations.
Cultural Force - Answers Societal culture shapes business practices and values.
Risks and Uncertainty Bearing Theory - Answers Entrepreneurs manage risks and market uncertainties.
Frank Hyneman Knight - Answers Economist known for risk and uncertainty theories.
Economic Force - Answers Economic changes directly impact entrepreneurial progress.
Technological Force - Answers Technology enhances business efficiency and profitability.
Weber's Sociological Theory - Answers Societal structures influence economic behavior.
Legal Force - Answers Laws governing business operations and practices.
Kirzner's Learning Alertness Theory - Answers Awareness of market gaps leads to entrepreneurial
success.
Israel Kirzner - Answers Economist focused on market alertness and entrepreneurship.
Leibenstein's Gap-filling Theory - Answers Identifying market gaps is crucial for entrepreneurs.
Harvey Leibenstein - Answers Economist known for theories on market gaps.
Small Business - Answers Independently owned business with limited market impact.
, Advantages of Small Business - Answers Control, potential profit, and personal growth opportunities.
Types of Small Business - Answers Includes manufacturing, service, wholesaling, and retailing.
Disadvantages of Small Business - Answers Income uncertainty and risk of capital loss.
Market Identification - Answers Defining specific customer segments for products.
Marketing Concept - Answers Strategies to satisfy customer needs and goals.
Market Segmentation - Answers Dividing market into distinct consumer groups.
Market Targeting - Answers Identifying specific buyers with similar needs.
Selling Concept - Answers pushing your products onto customers; people won't buy enough unless they
market hard and convince them to buy
Market Positioning - Answers to put your product in a specific place in the minds of consumers; what
makes your product unique as compared to other products
Geographic Segmentation - Answers splits the market based on different areas; tailors their products
based on location, climate, or market size
Societal Marketing Concept - Answers considers how products affect society and the
environment/maintains or improves both the consumer's and society's well-being
Demographic Segmentation - Answers splits the market based on the profile of their customers; tailors
their products based on age, gender, education level, occupation, etc.
Manpower - Answers the people/labor involved in the production of the product
Psychological Segmentation - Answers splits the market and tailors their products based on the
lifestyles, values, or beliefs of their consumers
Materials - Answers these are the raw materials required to make the product
Machine - Answers these consists the tools, equipment, or technology to enhance the production rate of
the product
Behavioral Segmentation - Answers splits the market and tailors their products based on the customers'
behavioral patterns, occasion-based behavior, or loyalty
Method - Answers the process or way of transforming raw materials to finished products
Individual / One on One Marketing - Answers tailored based on the needs of individual customers
Heterogeneous Product - Answers these are products that have noticeable differences in features,
quality or style; can be distinguished from other products