Section 15: Regional Tourism
Refers to tourism in a specific area or region – SADC member countries
The Southern African Development Community-SADC (16)
o Consists – number of countries in Southern Africa that have agreed to work
together to achieve development and common goals.
o Headquarters – Gaborone and Botswana
o Aim – development and growth of the region, improve quality of life, conserve
natural resources and improve safety.
o Vision – a common future within a regional community to ensure economic
well-being, improvement of standard of living and quality of life, freedom and
peace for people of Southern Africa
o Mission – to promote sustainable and fair economic growth and social
economical development through good standards in an economy so that
regions emerge to become effective players in world economy.
o Function/goal – achieve development, peace, security, economic growth,
raise standard of living for people of Southern Africa
The SADC member countries
, Role of Regional Tourism Organisation of
Southern Africa
RETOSA
Why be part:
Employment
Generate income through increase in tourist spending
Multiplier effect
Development of infrastructure
RETOSA:
Responsible for the promotion and marketing of tourism in Southern Africa
Made up of board members from national tourism authorities and private
sector tourism bodies
Main function:
Marketing and development of SADC countries
Mission:
o To ensure that the tourism industry becomes the economic driver for SADC,
through effective development and promotion of the region.
Role:
Market attractions in SADC countries and improve SACD historical and cultural
heritage.
Main objectives:
o Increase the volume of inbound tourism to and within a region
o Encourage business to invest in tourism in the region
o Market with national tourist organisations and the private sector.
o Create awareness for tourism development in the region.
Refers to tourism in a specific area or region – SADC member countries
The Southern African Development Community-SADC (16)
o Consists – number of countries in Southern Africa that have agreed to work
together to achieve development and common goals.
o Headquarters – Gaborone and Botswana
o Aim – development and growth of the region, improve quality of life, conserve
natural resources and improve safety.
o Vision – a common future within a regional community to ensure economic
well-being, improvement of standard of living and quality of life, freedom and
peace for people of Southern Africa
o Mission – to promote sustainable and fair economic growth and social
economical development through good standards in an economy so that
regions emerge to become effective players in world economy.
o Function/goal – achieve development, peace, security, economic growth,
raise standard of living for people of Southern Africa
The SADC member countries
, Role of Regional Tourism Organisation of
Southern Africa
RETOSA
Why be part:
Employment
Generate income through increase in tourist spending
Multiplier effect
Development of infrastructure
RETOSA:
Responsible for the promotion and marketing of tourism in Southern Africa
Made up of board members from national tourism authorities and private
sector tourism bodies
Main function:
Marketing and development of SADC countries
Mission:
o To ensure that the tourism industry becomes the economic driver for SADC,
through effective development and promotion of the region.
Role:
Market attractions in SADC countries and improve SACD historical and cultural
heritage.
Main objectives:
o Increase the volume of inbound tourism to and within a region
o Encourage business to invest in tourism in the region
o Market with national tourist organisations and the private sector.
o Create awareness for tourism development in the region.
