APMP FOUNDATION STUDY GUIDE
Proposal Guide 3 Aims - Answers- 1. Help user win competitive business more
effectively
2. Offer clear guidance to business development professionals
3. Record best-practice guidelines
Abbreviations - Answers- 1. When space is limited - appropriate.
2. Define at first use in each major section.
3. Insert list of acronyms for 25 pg + documents.
Active Voice - Answers- 1. More persuasive, decisive and confident.
2. Shorter, more dynamic and forceful.
3. 3 elements
Elements of Active Voice - Answers- 1. An actor doing an action.
2. A verb describing the action.
3. A recipient being acted upon or receiving the action.
Passive Voice - Answers- 1. The recipient takes the actors place
2. The verb changes form and needs an additional helping verb
3. The actor is introduced in a "by" phrase or is omitted.
Action Captions - Answers- 1. Must deliver persuasive message (suggest action).
2. Place AC by every graphic in proposal. (figure number, title, action caption)
3. Connect customer benefit to the feature depicted in the graphic.
4. Reference in preceding text.
5. 1-4 sentences max.
When to Use Passive Voice - Answers- 1. When you dont know or want to mention the
actor
2. When the receiver is more important than the actor
3. To link sentences (passive construction)
BD-CMM Definition - Answers- Business Development - Capability Maturity Model - a
basis and framework for process design and improvement
BD-CMM Goals - Answers- 1. Win more business at less cost
2. Forecast and manage revenue accurately
3. Improve working relationships with customers and colleagues
4. control and direct business development activities and costs
5. Reduce employee job stress and turnover
6. Improve employee morale, work environment and advancement opportunities
BD-CMM Key Practices - Answers- 1. Determine organization BD maturity baseline
2. Set a capability maturity target for organization
Proposal Guide 3 Aims - Answers- 1. Help user win competitive business more
effectively
2. Offer clear guidance to business development professionals
3. Record best-practice guidelines
Abbreviations - Answers- 1. When space is limited - appropriate.
2. Define at first use in each major section.
3. Insert list of acronyms for 25 pg + documents.
Active Voice - Answers- 1. More persuasive, decisive and confident.
2. Shorter, more dynamic and forceful.
3. 3 elements
Elements of Active Voice - Answers- 1. An actor doing an action.
2. A verb describing the action.
3. A recipient being acted upon or receiving the action.
Passive Voice - Answers- 1. The recipient takes the actors place
2. The verb changes form and needs an additional helping verb
3. The actor is introduced in a "by" phrase or is omitted.
Action Captions - Answers- 1. Must deliver persuasive message (suggest action).
2. Place AC by every graphic in proposal. (figure number, title, action caption)
3. Connect customer benefit to the feature depicted in the graphic.
4. Reference in preceding text.
5. 1-4 sentences max.
When to Use Passive Voice - Answers- 1. When you dont know or want to mention the
actor
2. When the receiver is more important than the actor
3. To link sentences (passive construction)
BD-CMM Definition - Answers- Business Development - Capability Maturity Model - a
basis and framework for process design and improvement
BD-CMM Goals - Answers- 1. Win more business at less cost
2. Forecast and manage revenue accurately
3. Improve working relationships with customers and colleagues
4. control and direct business development activities and costs
5. Reduce employee job stress and turnover
6. Improve employee morale, work environment and advancement opportunities
BD-CMM Key Practices - Answers- 1. Determine organization BD maturity baseline
2. Set a capability maturity target for organization
