©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
MANG 4710 Innovation Management Exam
Questions With Correct Answers
Organizational Architecture - answer✔Represents the way a firm has constructed itself over
time. This comprises its internal design, including its functions and the relationships it has built
up with suppliers, competitors, customers, etc.
Figure 1.1: Overview of the innovation process - answer✔The innovation process is a mixture
including creative individuals, firms' operating functions and activities, and the firms'
architecture and external linkages
Entrepreneurship - answer✔An individual who spots an opportunity and develops a business. It
is understood that entrepreneurs often seem to have innate talents.
Design - answer✔About developing or creating something. Concerned with the emergent
arrangement of concrete details that embody a new idea.
Figure 1.2: the interaction between development activities and design environment -
answer✔Starting with engineering, product, and fashion, with research, knowledge, and
experience will enable the organization to inform the areas of engineering solutions,, form
concepts, and design trends.
Invention - answer✔the process of converting intellectual thoughts into a tangible new artifact
(usually a product or process)
Innovation as a management process - answer✔Innovation is the management of all the
activities involved in the process of idea generation, technology development, manufacturing
and marketing of a new (or improved) product or manufacturing process or equipment
Product Innovation - answer✔The development of a new or improved product
Process Innovation - answer✔The development of a new manufacturing process such as
Pilkington's float glass process
Organizational Innovation - answer✔A new venture division; a new internal communication
system; introduction of a new accounting procedure
1|Page
, ©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
Management Innovation - answer✔TQM (total quality management) systems; BPR (business
process re-engineering); introduction of SAPR3
Production Innovation - answer✔Quality circles; just-in-time (JIT) manufacturing system; new
production planning software, e.g. MRP II; the new inspection system
Commercial/marketing Innovation - answer✔New financing arrangements; new sales approach,
e.g. direct marketing
Service Innovation - answer✔Internet-based financial services
Technology - answer✔Knowledge applied to products or production processes
Serendipity - answer✔luck, finding good things without looking for them
Linear Models - answer✔Simple, sequential process of innovation
Open Innovation - answer✔The use of cheap and instant information flows that places even
more emphasis on the linkages and relationships of firms. It is from these linkages and the
supply chain in particular that firms have to ensure that they have the capability to fully capture
and utilize ideas
Technology-Push - answer✔Simple linear sequential process; emphasis on R&D; the market is a
recipient of the fruits of R&D
Market-pull - answer✔Simple linear sequential process; emphasis on marketing; the market is
the source for directing R&D; R&D has a reactive role
Dominant Design - answer✔Abernathy and Utterback (1978) illustrate that an innovation
system goes through three stages before a dominant design emerges
Coupling model - answer✔Emphasis on integrating R&D and marketing
Architectural innovation - answer✔Recognition of the role of film-embedded knowledge in
influencing innovation
Network Model - answer✔Emphasis on knowledge accumulation and external linkages
Open innovation - answer✔Chesbrough's (2003) emphasis on further externalization of the
innovation process in terms of linkages with knowledge inputs and collaboration to exploit
knowledge outputs
Disruptive Innovation - answer✔Innovations that are radical in nature that reinforced the
incumbent's position in a certain industry
2|Page
11/16/2024 10:16 AM
MANG 4710 Innovation Management Exam
Questions With Correct Answers
Organizational Architecture - answer✔Represents the way a firm has constructed itself over
time. This comprises its internal design, including its functions and the relationships it has built
up with suppliers, competitors, customers, etc.
Figure 1.1: Overview of the innovation process - answer✔The innovation process is a mixture
including creative individuals, firms' operating functions and activities, and the firms'
architecture and external linkages
Entrepreneurship - answer✔An individual who spots an opportunity and develops a business. It
is understood that entrepreneurs often seem to have innate talents.
Design - answer✔About developing or creating something. Concerned with the emergent
arrangement of concrete details that embody a new idea.
Figure 1.2: the interaction between development activities and design environment -
answer✔Starting with engineering, product, and fashion, with research, knowledge, and
experience will enable the organization to inform the areas of engineering solutions,, form
concepts, and design trends.
Invention - answer✔the process of converting intellectual thoughts into a tangible new artifact
(usually a product or process)
Innovation as a management process - answer✔Innovation is the management of all the
activities involved in the process of idea generation, technology development, manufacturing
and marketing of a new (or improved) product or manufacturing process or equipment
Product Innovation - answer✔The development of a new or improved product
Process Innovation - answer✔The development of a new manufacturing process such as
Pilkington's float glass process
Organizational Innovation - answer✔A new venture division; a new internal communication
system; introduction of a new accounting procedure
1|Page
, ©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
Management Innovation - answer✔TQM (total quality management) systems; BPR (business
process re-engineering); introduction of SAPR3
Production Innovation - answer✔Quality circles; just-in-time (JIT) manufacturing system; new
production planning software, e.g. MRP II; the new inspection system
Commercial/marketing Innovation - answer✔New financing arrangements; new sales approach,
e.g. direct marketing
Service Innovation - answer✔Internet-based financial services
Technology - answer✔Knowledge applied to products or production processes
Serendipity - answer✔luck, finding good things without looking for them
Linear Models - answer✔Simple, sequential process of innovation
Open Innovation - answer✔The use of cheap and instant information flows that places even
more emphasis on the linkages and relationships of firms. It is from these linkages and the
supply chain in particular that firms have to ensure that they have the capability to fully capture
and utilize ideas
Technology-Push - answer✔Simple linear sequential process; emphasis on R&D; the market is a
recipient of the fruits of R&D
Market-pull - answer✔Simple linear sequential process; emphasis on marketing; the market is
the source for directing R&D; R&D has a reactive role
Dominant Design - answer✔Abernathy and Utterback (1978) illustrate that an innovation
system goes through three stages before a dominant design emerges
Coupling model - answer✔Emphasis on integrating R&D and marketing
Architectural innovation - answer✔Recognition of the role of film-embedded knowledge in
influencing innovation
Network Model - answer✔Emphasis on knowledge accumulation and external linkages
Open innovation - answer✔Chesbrough's (2003) emphasis on further externalization of the
innovation process in terms of linkages with knowledge inputs and collaboration to exploit
knowledge outputs
Disruptive Innovation - answer✔Innovations that are radical in nature that reinforced the
incumbent's position in a certain industry
2|Page
