©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
Mang 4710 Final Exam Questions With
Correct Answers
Organizational Architecture - answer✔The way a business has constructed itself over time. This
comprises of internal design, including its functions and relationships and has built up with
suppliers competitors and customers.
Entrepreneurship - answer✔Process of changing ideas into commercial opportunities and
creating value
Innovation as a management process - answer✔Introduction of a new idea, product, or process
Product innovation - answer✔Development of a new or improved product
Process Innovation - answer✔development of a new manufacturing process such as Pilkington
float glass process
Organisational Innovation - answer✔a new Venture decision, a new internal Communication
System, introduction of a new accounting procedure
Management Innovation - answer✔Total Quality Management Systems, business process re-
engineering, introduction of SAPR3
Production Innovation - answer✔quality circles, just-in-time manufacturing system, new
production planning software, mrp II, new Inception system
Commercial/marketing innovation - answer✔new financing Arrangements, new sales approach,
direct marketing
Service innovation - answer✔internet-based Financial Services
Technology push - answer✔simple linear sequential process episodes on R&D the market is a
recipient of the fruits of R&D
Market Pull - answer✔Amazon marketing the market is in the source for directing R&D
1|Page
, ©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
dominant design - answer✔Innovation System goes through three stages before a dominant
design emerges
Coupling model - answer✔emphasis on integrating R&D and marketing
interactive model - answer✔emphasis on push and pull
architectural innovation - answer✔recognition of the role of firm embedded knowledge in
influencing innovation
network model -emphasis on knowledge accumulation an external linkages - answer✔
open innovation - answer✔emphasis on further externalization of innovation process in terms
of linkages with knowledge inputs .
disruptive innovation - answer✔An innovation that creates a new market or network that
disrupts and displaces an existing market or network
Adoption - answer✔The usage of a new innovation
market vision - answer✔How you view the current market conditions
lead users - answer✔Recognize requirements early, expect high level of benefits, develop their
own innovations, pioneering and innovative
crowdsourcing - answer✔ask which product customers would like, they prefer, what to name it,
and for new product variations
frugal innovation - answer✔the process of reducing the complexity and cost of a good and its
production . Refers to removing non essential features
adoption theory - answer✔The process in which a new invention transforms from completely
new and radical to mainstream
diffusion theory - answer✔theory that a product has to spread over a group of people before it
is widely accepted
What are the three critical dimensions of change in technology intensive products? -
answer✔technology capability, product Product consumption .
reverse engineering - answer✔Process of duplicating an existing component, subassembly or
product, without the aid of drawings, documentation or computer model
gap analysis - answer✔Action required to ensure high perceived quality
2|Page
11/16/2024 10:16 AM
Mang 4710 Final Exam Questions With
Correct Answers
Organizational Architecture - answer✔The way a business has constructed itself over time. This
comprises of internal design, including its functions and relationships and has built up with
suppliers competitors and customers.
Entrepreneurship - answer✔Process of changing ideas into commercial opportunities and
creating value
Innovation as a management process - answer✔Introduction of a new idea, product, or process
Product innovation - answer✔Development of a new or improved product
Process Innovation - answer✔development of a new manufacturing process such as Pilkington
float glass process
Organisational Innovation - answer✔a new Venture decision, a new internal Communication
System, introduction of a new accounting procedure
Management Innovation - answer✔Total Quality Management Systems, business process re-
engineering, introduction of SAPR3
Production Innovation - answer✔quality circles, just-in-time manufacturing system, new
production planning software, mrp II, new Inception system
Commercial/marketing innovation - answer✔new financing Arrangements, new sales approach,
direct marketing
Service innovation - answer✔internet-based Financial Services
Technology push - answer✔simple linear sequential process episodes on R&D the market is a
recipient of the fruits of R&D
Market Pull - answer✔Amazon marketing the market is in the source for directing R&D
1|Page
, ©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
dominant design - answer✔Innovation System goes through three stages before a dominant
design emerges
Coupling model - answer✔emphasis on integrating R&D and marketing
interactive model - answer✔emphasis on push and pull
architectural innovation - answer✔recognition of the role of firm embedded knowledge in
influencing innovation
network model -emphasis on knowledge accumulation an external linkages - answer✔
open innovation - answer✔emphasis on further externalization of innovation process in terms
of linkages with knowledge inputs .
disruptive innovation - answer✔An innovation that creates a new market or network that
disrupts and displaces an existing market or network
Adoption - answer✔The usage of a new innovation
market vision - answer✔How you view the current market conditions
lead users - answer✔Recognize requirements early, expect high level of benefits, develop their
own innovations, pioneering and innovative
crowdsourcing - answer✔ask which product customers would like, they prefer, what to name it,
and for new product variations
frugal innovation - answer✔the process of reducing the complexity and cost of a good and its
production . Refers to removing non essential features
adoption theory - answer✔The process in which a new invention transforms from completely
new and radical to mainstream
diffusion theory - answer✔theory that a product has to spread over a group of people before it
is widely accepted
What are the three critical dimensions of change in technology intensive products? -
answer✔technology capability, product Product consumption .
reverse engineering - answer✔Process of duplicating an existing component, subassembly or
product, without the aid of drawings, documentation or computer model
gap analysis - answer✔Action required to ensure high perceived quality
2|Page
