©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
MANG 4710 - Exam 1 Questions With
Correct Answers
Product innovation - answer✔creation and development of new and improved products,
services, or processes by a company or organization
process innovation - answer✔the application or introduction of a new technology or method
for doing something that helps an organization
Management Innovation - answer✔anything that substantially alters the way in which the work
of management is carried out, or significantly modifies customary organizational forms, and by
so doing, advances organizational goals.
Production innovation - answer✔The creation and development of new or improved products,
services, or processes by a company or organization.
Marketing innovation - answer✔incorporating new marketing methods and techniques that
differ from the previous ones and involve significant changes in product promotion, design,
packing, and placement
Service innovation - answer✔new or considerably changed concept
Technology push - answer✔The idea starts with R&D is pushed into the market by the
organizations.
Market Pull - answer✔The market calls for companies to develop a product
Disruptive Innovation - answer✔this creates a new market and value networks or enters at the
bottom of an existing market and eventually displace established market-leading firms,
products, and alliances.
Crossing the Chasm - answer✔an adoption of an innovation-adoption model called diffusions of
innovation
Crowdsourcing - answer✔the practice of obtaining needed services, ideas or content by
soliciting contributions from a large group of people, often via the Internet.
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11/16/2024 10:16 AM
MANG 4710 - Exam 1 Questions With
Correct Answers
Product innovation - answer✔creation and development of new and improved products,
services, or processes by a company or organization
process innovation - answer✔the application or introduction of a new technology or method
for doing something that helps an organization
Management Innovation - answer✔anything that substantially alters the way in which the work
of management is carried out, or significantly modifies customary organizational forms, and by
so doing, advances organizational goals.
Production innovation - answer✔The creation and development of new or improved products,
services, or processes by a company or organization.
Marketing innovation - answer✔incorporating new marketing methods and techniques that
differ from the previous ones and involve significant changes in product promotion, design,
packing, and placement
Service innovation - answer✔new or considerably changed concept
Technology push - answer✔The idea starts with R&D is pushed into the market by the
organizations.
Market Pull - answer✔The market calls for companies to develop a product
Disruptive Innovation - answer✔this creates a new market and value networks or enters at the
bottom of an existing market and eventually displace established market-leading firms,
products, and alliances.
Crossing the Chasm - answer✔an adoption of an innovation-adoption model called diffusions of
innovation
Crowdsourcing - answer✔the practice of obtaining needed services, ideas or content by
soliciting contributions from a large group of people, often via the Internet.
1|Page
