COD MKT 2235 U3/C9 Organic Search
Study online at https://quizlet.com/_f7lmh6
1. Owned media ana- The value of owned media is that 68 percent of all
lytics value website traffic comes from search.
2. Google search en- More than 90 percent of searches worldwide happen
gine traffic leader on Google. Strategists solely focus on Google for cu-
ration and analysis efforts and Google Search Data.
Baidu is the exception in China, where it has 70 percent
of search share.
3. Importance of SEO It is paramount that businesses enhance search engine
visibility visibility it exposes businesses to more consumers, so
consumers have a high intent to take action. The high
intent to take action is unmatched by any other platform
4. Social media and Social media platforms are peripheral distractions, in
search engine ana- contrast consumers on search engines are searching
lytics to solve problems. Search engine listings and ads pro-
vide solutions to problems. The nature of consumer
intent on search engines makes prominent search en-
gine visibility highly profitable for businesses. Search
engine analytics are curated and analyzed extensively
by businesses.
5. List (3) types of 1) Organic search analytics 2) Paid search analytics 3)
search engine ana- Search listening analytics
lytics
6. Type of search en- Website analytics are considered part of organic
gine analytics: Or- search analytics because most of the website traffic
ganic search analyt- comes from organic search engine results. It is the
ics (1) curation and analysis of data on organic search engine
visibility. A strategist should be aware that greater or-
ganic search engine visibility leads to increased traffic
and conversions.
7. Type of search en- The analysis of performance data from paid search
gine analytics: Paid engine ads. Search ads are text advertisements on
search analytics (2) search engines they're denoted with add icon.
8.
1/6
, COD MKT 2235 U3/C9 Organic Search
Study online at https://quizlet.com/_f7lmh6
Type of search Analytics on aggregate consumer search behavior.
engine analytics: Rather than focusing on search performance for a spe-
Search listening cific business or set of businesses, search listing looks
at aggregate search data on the trillions of search-
es conducted each year. Example a strategist could
use Google Trends to explore trending topics that con-
sumers are searching.
9. Organic search de- What keyword listings does our website have? What
scriptive questions top three keyword listings does our website have?
(2)
10. Organic search di- Why did keyword listings drop last month? Why did the
agnostic questions three top keyword listings increase last month?
(2)
11. Organic search pre- How many keyword listings will we have next week?
dictive questions (2) How many top three keyword listings will we have next
week?
12. Organic search pre- What organic search modification should we make to
scriptive questions maximize keyword listings? What organic search modi-
(2) fication should we make to maximize top three keyword
listings?
13.
2/6
Study online at https://quizlet.com/_f7lmh6
1. Owned media ana- The value of owned media is that 68 percent of all
lytics value website traffic comes from search.
2. Google search en- More than 90 percent of searches worldwide happen
gine traffic leader on Google. Strategists solely focus on Google for cu-
ration and analysis efforts and Google Search Data.
Baidu is the exception in China, where it has 70 percent
of search share.
3. Importance of SEO It is paramount that businesses enhance search engine
visibility visibility it exposes businesses to more consumers, so
consumers have a high intent to take action. The high
intent to take action is unmatched by any other platform
4. Social media and Social media platforms are peripheral distractions, in
search engine ana- contrast consumers on search engines are searching
lytics to solve problems. Search engine listings and ads pro-
vide solutions to problems. The nature of consumer
intent on search engines makes prominent search en-
gine visibility highly profitable for businesses. Search
engine analytics are curated and analyzed extensively
by businesses.
5. List (3) types of 1) Organic search analytics 2) Paid search analytics 3)
search engine ana- Search listening analytics
lytics
6. Type of search en- Website analytics are considered part of organic
gine analytics: Or- search analytics because most of the website traffic
ganic search analyt- comes from organic search engine results. It is the
ics (1) curation and analysis of data on organic search engine
visibility. A strategist should be aware that greater or-
ganic search engine visibility leads to increased traffic
and conversions.
7. Type of search en- The analysis of performance data from paid search
gine analytics: Paid engine ads. Search ads are text advertisements on
search analytics (2) search engines they're denoted with add icon.
8.
1/6
, COD MKT 2235 U3/C9 Organic Search
Study online at https://quizlet.com/_f7lmh6
Type of search Analytics on aggregate consumer search behavior.
engine analytics: Rather than focusing on search performance for a spe-
Search listening cific business or set of businesses, search listing looks
at aggregate search data on the trillions of search-
es conducted each year. Example a strategist could
use Google Trends to explore trending topics that con-
sumers are searching.
9. Organic search de- What keyword listings does our website have? What
scriptive questions top three keyword listings does our website have?
(2)
10. Organic search di- Why did keyword listings drop last month? Why did the
agnostic questions three top keyword listings increase last month?
(2)
11. Organic search pre- How many keyword listings will we have next week?
dictive questions (2) How many top three keyword listings will we have next
week?
12. Organic search pre- What organic search modification should we make to
scriptive questions maximize keyword listings? What organic search modi-
(2) fication should we make to maximize top three keyword
listings?
13.
2/6
