MKT REA CHAP 12 TEST WITH
SOLUTION
Which of the following is NOT one of the five basic questions that is
addressed in the sample design phase? - ANSWER "How much should the
sample cost?"
In sampling, a(n) ________ is the object or person about which or from which
the information is desired. - ANSWER element
Objects that possess the information the researcher seeks and about which
the researcher will make inferences is called a(n) ________. - ANSWER element
According to the text, in survey research, the element is usually the ________. -
ANSWER respondent
A(n) ________ is the total of all the elements that share some common set of
characteristics. - ANSWER population
The aggregate of all elements, sharing some common set of characteristics,
which comprise the universe for the purpose of the marketing research
problem, is called the ________. - ANSWER population
A(n) ________ involves a complete count of each element in a population. -
ANSWER census
A complete enumeration of the elements of a population or study objects is
called a(n) ________. - ANSWER census
A(n) ________ is a subgroup of the elements of the population selected for
, participation in the study. - ANSWER sample
Conditions favoring the choice of using a sample over a census include all of
the following EXCEPT: - ANSWER cost of sampling error is high.
According to the text, which of the following is the first step in the sampling
design process? - ANSWER define the population
The collection of elements or objects that possess the information the
researcher seeks and about which the researcher will make inferences is
called the ________. - ANSWER target population
The target population should be defined in terms of all of the following
EXCEPT: - ANSWER cost.
A ________ is the basic unit containing the elements of the population to be
sampled. - ANSWER sampling unit
A ________ is a representation of the elements of the target population, which
consists of a list or set of directions for identifying the target population. -
ANSWER sampling frame
According to the text, which of the following is NOT one of the three sources
of sampling frame error that is present in the telephone book? - ANSWER It
does not contain zip codes for the listed numbers.
All of the following are options in which to treat sampling frame error
EXCEPT: - ANSWER E) A, B and C represent options to treat sampling frame
error.
________ relies on the personal judgment of the researcher, rather than chance,
in selecting sampling elements. - ANSWER Nonprobability sampling
SOLUTION
Which of the following is NOT one of the five basic questions that is
addressed in the sample design phase? - ANSWER "How much should the
sample cost?"
In sampling, a(n) ________ is the object or person about which or from which
the information is desired. - ANSWER element
Objects that possess the information the researcher seeks and about which
the researcher will make inferences is called a(n) ________. - ANSWER element
According to the text, in survey research, the element is usually the ________. -
ANSWER respondent
A(n) ________ is the total of all the elements that share some common set of
characteristics. - ANSWER population
The aggregate of all elements, sharing some common set of characteristics,
which comprise the universe for the purpose of the marketing research
problem, is called the ________. - ANSWER population
A(n) ________ involves a complete count of each element in a population. -
ANSWER census
A complete enumeration of the elements of a population or study objects is
called a(n) ________. - ANSWER census
A(n) ________ is a subgroup of the elements of the population selected for
, participation in the study. - ANSWER sample
Conditions favoring the choice of using a sample over a census include all of
the following EXCEPT: - ANSWER cost of sampling error is high.
According to the text, which of the following is the first step in the sampling
design process? - ANSWER define the population
The collection of elements or objects that possess the information the
researcher seeks and about which the researcher will make inferences is
called the ________. - ANSWER target population
The target population should be defined in terms of all of the following
EXCEPT: - ANSWER cost.
A ________ is the basic unit containing the elements of the population to be
sampled. - ANSWER sampling unit
A ________ is a representation of the elements of the target population, which
consists of a list or set of directions for identifying the target population. -
ANSWER sampling frame
According to the text, which of the following is NOT one of the three sources
of sampling frame error that is present in the telephone book? - ANSWER It
does not contain zip codes for the listed numbers.
All of the following are options in which to treat sampling frame error
EXCEPT: - ANSWER E) A, B and C represent options to treat sampling frame
error.
________ relies on the personal judgment of the researcher, rather than chance,
in selecting sampling elements. - ANSWER Nonprobability sampling
