MKT Research Chapter 16 Test
With Solution
A mathematical distribution whose objective is to obtain a count of the
number of responses associated with different values of one variable as to
express these counts in percentage terms is called ________.
A) sampling distribution
B) random distribution
C) frequency distribution
D) systematic distribution
E) chi-square distribution - ANSWER C
A frequency distribution for a variable produces ________.
A) a table of frequency counts
B) percentages
C) cumulative percentages
D) A and B
E) A, B, and C - ANSWER E
A frequency distribution ________.
,A) helps identify the presence of outliers
B) indicates the shape of the empirical distribution of the variable
C) contains the same information as the margins of a contingency table
D) A and B
E) A, B and C - ANSWER E
Which of the following is NOT a statistic that is associated with the measures
of location of frequency distribution?
A) mean
B) mode
C) median
D) maxima
E) C and D - ANSWER D
According to the text, the ________ is a statistic that describes a location within
a data set.
A) measures of location
B) measures of variability
C) measures of association
D) measures of relativity
, E) measures of position - ANSWER A
The ________ is that value obtained by summing all elements in a set and
dividing by the number of elements.
A) mean
B) mode
C) median
D) maxima
E) aggregate - ANSWER A
Which of the following is used to estimate the average when the data have
been collected using an interval or ratio scale?
A) mode
B) median
C) mean
D) maxima
E) trend - ANSWER C
A measure of central tendency given as the value that occurs the most in a
sample distribution is called the ________.
A) mean
With Solution
A mathematical distribution whose objective is to obtain a count of the
number of responses associated with different values of one variable as to
express these counts in percentage terms is called ________.
A) sampling distribution
B) random distribution
C) frequency distribution
D) systematic distribution
E) chi-square distribution - ANSWER C
A frequency distribution for a variable produces ________.
A) a table of frequency counts
B) percentages
C) cumulative percentages
D) A and B
E) A, B, and C - ANSWER E
A frequency distribution ________.
,A) helps identify the presence of outliers
B) indicates the shape of the empirical distribution of the variable
C) contains the same information as the margins of a contingency table
D) A and B
E) A, B and C - ANSWER E
Which of the following is NOT a statistic that is associated with the measures
of location of frequency distribution?
A) mean
B) mode
C) median
D) maxima
E) C and D - ANSWER D
According to the text, the ________ is a statistic that describes a location within
a data set.
A) measures of location
B) measures of variability
C) measures of association
D) measures of relativity
, E) measures of position - ANSWER A
The ________ is that value obtained by summing all elements in a set and
dividing by the number of elements.
A) mean
B) mode
C) median
D) maxima
E) aggregate - ANSWER A
Which of the following is used to estimate the average when the data have
been collected using an interval or ratio scale?
A) mode
B) median
C) mean
D) maxima
E) trend - ANSWER C
A measure of central tendency given as the value that occurs the most in a
sample distribution is called the ________.
A) mean
