Business Intelligence Final Questions
and Correct Verified Answers
Web-based e-mail such as Google's Gmail are not examples of cloud computing.
✓ False
In the Quiznos case, the company employed location-based behavioral targeting to
narrow the characteristics of users who were most likely to eat at a quick-service
restaurant.
✓ True
From massive amounts of high-dimensional location data, algorithms that reduce the
dimensionality of the data can be used to uncover trends, meaning, and relationships
to eventually produce human-understandable representations.
✓ True
Simulation is normally used only when a problem is too complex to be treated using
numerical optimization techniques.
✓ True
A decision table shows the relationships of the problem graphically and can handle
complex situations in a compact form.
Top Mark !!!
, Top Mark Questions and Correct Verified Answers
✓ False
A model builder makes predictions and assumptions regarding input data, many of
which deal with the assessment of certain futures.
✓ False
A more general form of an influence diagram is called a(n)
✓ cognitive map
Every LP model has some internal intermediate variables that are not explicitly stated.
✓ True
Spreadsheets are clearly the most popular developer modeling tool.
✓ False
In decision making under uncertainty, it is assumed that complete knowledge is
available.
✓ False
By using ________, businesses can collect and analyze data to discern large-scale
patterns of movement and identify distinct classes of behaviors in specific contexts.
Top Mark !!!
, Top Mark Questions and Correct Verified Answers
✓ location-enabled services
In-motion ________ is often overlooked today in the world of BI and Big Data.
✓ analytics
________ bring together hardware and software in a physical unit that is not only fast
but also scalable on an as-needed basis.
✓ Appliances
HBase is a nonrelational ________ that allows for low-latency, quick lookups in Hadoop.
✓ database
In open-source databases, the most important performance enhancement to date is
the cost-based ________.
✓ optimizer
A(n) ________ is one or more Web pages that provide a collection of links to
authoritative Web pages.
✓ crawlers/spiders hub
Top Mark !!!
, Top Mark Questions and Correct Verified Answers
Text analytics is the subset of text mining that handles information retrieval and
extraction, plus data mining.
✓ False
Categorization and clustering of documents during text mining differ only in the
preselection of categories.
✓ True
Articles and auxiliary verbs are assigned little value in text mining and are usually
filtered out.
✓ True
In the car insurance case study, text mining was used to identify auto features that
caused injuries.
✓ False
Regional accents present challenges for natural language processing.
✓ True
In the Tito's Vodka case study, trends in cocktails were studied to create a quarterly
recipe for customers.
Top Mark !!!