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11/11/2024 1:45PM
AMA PCM Consumer Behavior Exam
Questions And Answers
Attitude - answers✔✔A positive or negative evaluation or belief held about something,
which in turn may affect one's behavior; attitudes are typically broken down into cognitive,
affective, and behavioral components.
Behavioral Learning - answers✔✔Forms of learning such as classical conditioning and
operant conditioning, that can be described in terms of stimuli and responses.
Beliefs - answers✔✔Conceptions that people accept as true, concerning how the world
operates and where the individual fits in relationship to others.
Buying Behavior - answers✔✔The decisions and actions of people involved in buying and
using products.
Cognitive Dissonance (post-purchase dissonance) - answers✔✔A state of mental discomfort
arising from a discrepancy between two or more of a person's beliefs or between a person's
beliefs and overt behavior.
Cognitive Learning - answers✔✔Form of altering behavior that involves mental processes
and may result from observation or imitation.
Consideration Set (Evoked Set) - answers✔✔Group of brands that a consumer would
consider acceptable from among all the brands in the product class of which he or she is
aware.
Consumer Behavior - answers✔✔Processes a consumer uses to make purchase decisions, as
well as to use and dispose of purchased goods or services; also includes factors that influence
purchase decisions and product use
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Consumer Socialization - answers✔✔The process by which people acquire the skills,
knowledge and attitudes necessary to function as consumers.
Cue - answers✔✔An action or event that is a signal for somebody to do something.
Decision Heuristics - answers✔✔Mental shortcuts that help consumers narrow down choices;
examples include price, brand, and product presentation.
Determinant Attributes - answers✔✔Product or service features that are important to the
buyer and on which competing brands or stores are perceived to differ.
Dissociative Group - answers✔✔Group to which a consumer does not want to belong.
Esteem Needs - answers✔✔Need for recognition and respect from others to build sense of
achievement, competence and independence.
Evaluative Criteria - answers✔✔The product attributes or performance characteristics on
which consumers base their product evaluations
Extended Problem Solving - answers✔✔A purchase decision process during which the
consumer devotes considerable time and effort to analyzing alternatives; often occurs when
the consumer perceives that the purchase decision entails a lot of risk.
External Locus of Control - answers✔✔Individuals perceive others on control of health
decisions and health status. External sources may be fate, chance, luck, God, or powerful
others.
External Search - answers✔✔An information search in which buyers seek information from
sources other than their memories
Family Life Cycle - answers✔✔A series of stages determined by a combination of age,
marital status, and the presence or absence of children
11/11/2024 1:45PM
AMA PCM Consumer Behavior Exam
Questions And Answers
Attitude - answers✔✔A positive or negative evaluation or belief held about something,
which in turn may affect one's behavior; attitudes are typically broken down into cognitive,
affective, and behavioral components.
Behavioral Learning - answers✔✔Forms of learning such as classical conditioning and
operant conditioning, that can be described in terms of stimuli and responses.
Beliefs - answers✔✔Conceptions that people accept as true, concerning how the world
operates and where the individual fits in relationship to others.
Buying Behavior - answers✔✔The decisions and actions of people involved in buying and
using products.
Cognitive Dissonance (post-purchase dissonance) - answers✔✔A state of mental discomfort
arising from a discrepancy between two or more of a person's beliefs or between a person's
beliefs and overt behavior.
Cognitive Learning - answers✔✔Form of altering behavior that involves mental processes
and may result from observation or imitation.
Consideration Set (Evoked Set) - answers✔✔Group of brands that a consumer would
consider acceptable from among all the brands in the product class of which he or she is
aware.
Consumer Behavior - answers✔✔Processes a consumer uses to make purchase decisions, as
well as to use and dispose of purchased goods or services; also includes factors that influence
purchase decisions and product use
, ©JUSTTRACY EXAM SOLUTIONS
11/11/2024 1:45PM
Consumer Socialization - answers✔✔The process by which people acquire the skills,
knowledge and attitudes necessary to function as consumers.
Cue - answers✔✔An action or event that is a signal for somebody to do something.
Decision Heuristics - answers✔✔Mental shortcuts that help consumers narrow down choices;
examples include price, brand, and product presentation.
Determinant Attributes - answers✔✔Product or service features that are important to the
buyer and on which competing brands or stores are perceived to differ.
Dissociative Group - answers✔✔Group to which a consumer does not want to belong.
Esteem Needs - answers✔✔Need for recognition and respect from others to build sense of
achievement, competence and independence.
Evaluative Criteria - answers✔✔The product attributes or performance characteristics on
which consumers base their product evaluations
Extended Problem Solving - answers✔✔A purchase decision process during which the
consumer devotes considerable time and effort to analyzing alternatives; often occurs when
the consumer perceives that the purchase decision entails a lot of risk.
External Locus of Control - answers✔✔Individuals perceive others on control of health
decisions and health status. External sources may be fate, chance, luck, God, or powerful
others.
External Search - answers✔✔An information search in which buyers seek information from
sources other than their memories
Family Life Cycle - answers✔✔A series of stages determined by a combination of age,
marital status, and the presence or absence of children
