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LVMH (questions well answered) graded
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Which of these Maison’s is the oldest?

- Fred

- Reposes

- Chaumet

- Hublot - correct answer ✔✔Chaumet



What is not a key driver for Selective Retailing Maisons?

- Constant innovation

- Standard product selection

- Personalization of relationships

- Transforming shopping in a unique experience - correct answer ✔✔Standard product selection



Which Fashion House within the Group was founded in 1846?

- Louis Vuitton

- Berluti

- Loewe

- Rimowa - correct answer ✔✔Loewe



How many stores does LVMH manage? - correct answer ✔✔5,600 stores



Among the following activities, which one is not part of the Other Activities sector?

- Culture

- Hospitality

- Art

, - Automotive - correct answer ✔✔Automotive



How many employees work at LVMH and how many are women? - correct answer ✔✔196,000, 71%
women



How many Maisons are there within the LVMH group? - correct answer ✔✔More than 75



What business sector at LVMH generated the highest share of revenues in 2022? - correct answer
✔✔Fashion & leather goods



Which Maisons are part of the Perfumes & Cosmetics division?

- STELLA by Stella McCartney

- ACQUA DI PARMA

- Maison Francis KURKDJIAN

- FRED

- BENEFIT COSMETICS

- CHAUMET - correct answer ✔✔STELLA by Stella McCartney, ACQUA DI PARMA, Maison Francis
KURKDJIAN, BENEFIT COSMETICS



Which is the oldest wine estate and youngest brand in the Wines & Spirits division? - correct answer
✔✔Domaine des Lambrays (oldest) & Eminente (youngest)



Select the appropriate sentences related to LVMH omnichannel strategy:



1. Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless
customer experience across all channels and geographies.



2. The omnichannel vision is only relevant to retail as this is where the brands come in direct contact
with the customer.

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