Pearson Edexcel International Advanced Level Business International
Advanced Subsidiary UNIT 1: Marketing and people QP MAY 2024
user [Date] [Course title]
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel International Advanced Level
Wednesday 8 May 2024
reference WBS11/01
Afternoon (Time: 2 hours) Paper
Business
International Advanced Subsidiary
UNIT 1: Marketing and people
You must have: Total Marks
Source Booklet (enclosed)
Pearson Edexcel International Advanced Level Business International Advanced Subsidiary
UNIT 1: Marketing and people QP MAY 2024
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
• centre number and candidate number.
• Answer ALL questions in Sections A, B and C.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in brackets
• –Calculators
use this as a guide as to how much time to spend on each question.
may be used.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
©2024 Pearson Education Ltd.
*P75884A0116*
P75884A
F:1/1/1/1/
, SECTION A
Read Extracts A and B in the Source Booklet before answering Question 1.
DO NOT WRITE IN THIS AREA
Write your answers in the spaces provided.
1 (a) Define the term ‘customer satisfaction’. (Extract A, line 9)
(2)
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DO NOT WRITE IN THIS AREA
In 2022 there were 18,000 coffee shops in Vietnam.
(b) Using this data and Extract B, calculate to two decimal places, the total
market share held by the leading three coffee shop brands in Vietnam.
(4)
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....................................................................................................................................................................................................................................................................................
, DO NOT WRITE IN THIS AREA
2
*P75884A0216*
Advanced Subsidiary UNIT 1: Marketing and people QP MAY 2024
user [Date] [Course title]
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel International Advanced Level
Wednesday 8 May 2024
reference WBS11/01
Afternoon (Time: 2 hours) Paper
Business
International Advanced Subsidiary
UNIT 1: Marketing and people
You must have: Total Marks
Source Booklet (enclosed)
Pearson Edexcel International Advanced Level Business International Advanced Subsidiary
UNIT 1: Marketing and people QP MAY 2024
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
• centre number and candidate number.
• Answer ALL questions in Sections A, B and C.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in brackets
• –Calculators
use this as a guide as to how much time to spend on each question.
may be used.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
©2024 Pearson Education Ltd.
*P75884A0116*
P75884A
F:1/1/1/1/
, SECTION A
Read Extracts A and B in the Source Booklet before answering Question 1.
DO NOT WRITE IN THIS AREA
Write your answers in the spaces provided.
1 (a) Define the term ‘customer satisfaction’. (Extract A, line 9)
(2)
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
DO NOT WRITE IN THIS AREA
In 2022 there were 18,000 coffee shops in Vietnam.
(b) Using this data and Extract B, calculate to two decimal places, the total
market share held by the leading three coffee shop brands in Vietnam.
(4)
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
, DO NOT WRITE IN THIS AREA
2
*P75884A0216*
