Hubspot Digital Marketing Certification Exam with complete
solutions
True or false: Digital advertising has no impact on your organic marketing efforts. - ** VERIFIED
ANSWERS **✔✔False
Which of the following can digital advertising help you accomplish? - ** VERIFIED ANSWERS
**✔✔Get more results in the search engine results pages
Organic reach on social media networks like Facebook is: - ** VERIFIED ANSWERS **✔✔Shrinking
Which of the following is a reason why advertising was not originally part of the inbound playbook?
- ** VERIFIED ANSWERS **✔✔It was seen as intrusive, irrelevant, and unhelpful, wasn't targeted,
and there wasn't the ability to take over control of the content. (All of the Above)
While Facebook focuses on targeting your ads based on your audience's interests, Google Ads focuses
on targeting your ads based on your audience's - ** VERIFIED ANSWERS **✔✔Intent
What's retargeting? - ** VERIFIED ANSWERS **✔✔Targeting people who are already familiar with
your brand
Get Fitness is a fictional studio that sells fitness classes. The fitness industry is highly competitive
and consumers are known to not be very brand loyal. Which paid media initiative will likely be most
successful for this business? - ** VERIFIED ANSWERS **✔✔Display ads showing the class's value
The Evergreen Environmental Organization is a fictional nonprofit. One of their marketing goals is
to build up the newsletter subscription database. They have a campaign and budget in place but the
manual bidding strategy does not always spend their daily budget. Which of the following automated
bidding strategies will help get the most out of the budget for this campaign? - ** VERIFIED
ANSWERS **✔✔Maximize Conversions
, Which of the following should be the first way you optimize your paid media campaigns? - **
VERIFIED ANSWERS **✔✔Bidding
At what stage in the buyer's journey is demographic targeting most effective? - ** VERIFIED
ANSWERS **✔✔Awareness
Select all that apply. With behavioral targeting, you could reach people who:
viewed your pricing page
researched a topic related to your industry
are located in Australia
visited your website - ** VERIFIED ANSWERS **✔✔Everything EXCEPT Australia (which is
Geographic)
Select all that apply. Which of the following is an example of contextual targeting?
Search ad for a brand keyword
Display ads on a web page
Sponsored content on a publication
A retargeting ad on Instagram - ** VERIFIED ANSWERS **✔✔Display ads on a web page AND
sponsored content on a publication
Which of the following coffee brand ad copy examples follow the best practices for simplifying
language?
solutions
True or false: Digital advertising has no impact on your organic marketing efforts. - ** VERIFIED
ANSWERS **✔✔False
Which of the following can digital advertising help you accomplish? - ** VERIFIED ANSWERS
**✔✔Get more results in the search engine results pages
Organic reach on social media networks like Facebook is: - ** VERIFIED ANSWERS **✔✔Shrinking
Which of the following is a reason why advertising was not originally part of the inbound playbook?
- ** VERIFIED ANSWERS **✔✔It was seen as intrusive, irrelevant, and unhelpful, wasn't targeted,
and there wasn't the ability to take over control of the content. (All of the Above)
While Facebook focuses on targeting your ads based on your audience's interests, Google Ads focuses
on targeting your ads based on your audience's - ** VERIFIED ANSWERS **✔✔Intent
What's retargeting? - ** VERIFIED ANSWERS **✔✔Targeting people who are already familiar with
your brand
Get Fitness is a fictional studio that sells fitness classes. The fitness industry is highly competitive
and consumers are known to not be very brand loyal. Which paid media initiative will likely be most
successful for this business? - ** VERIFIED ANSWERS **✔✔Display ads showing the class's value
The Evergreen Environmental Organization is a fictional nonprofit. One of their marketing goals is
to build up the newsletter subscription database. They have a campaign and budget in place but the
manual bidding strategy does not always spend their daily budget. Which of the following automated
bidding strategies will help get the most out of the budget for this campaign? - ** VERIFIED
ANSWERS **✔✔Maximize Conversions
, Which of the following should be the first way you optimize your paid media campaigns? - **
VERIFIED ANSWERS **✔✔Bidding
At what stage in the buyer's journey is demographic targeting most effective? - ** VERIFIED
ANSWERS **✔✔Awareness
Select all that apply. With behavioral targeting, you could reach people who:
viewed your pricing page
researched a topic related to your industry
are located in Australia
visited your website - ** VERIFIED ANSWERS **✔✔Everything EXCEPT Australia (which is
Geographic)
Select all that apply. Which of the following is an example of contextual targeting?
Search ad for a brand keyword
Display ads on a web page
Sponsored content on a publication
A retargeting ad on Instagram - ** VERIFIED ANSWERS **✔✔Display ads on a web page AND
sponsored content on a publication
Which of the following coffee brand ad copy examples follow the best practices for simplifying
language?
