Digital Marketing Institute Exam with 100% correct answers
Digital marketing - ** VERIFIED ANSWERS **✔✔the use of new media or digital technology to
achieve marketing and business goals
outbound marketing - ** VERIFIED ANSWERS **✔✔begins with the brand advertiser pushing out a
message to a specified target audience with the objective being to drive awareness of a product or
service
inbound marketing - ** VERIFIED ANSWERS **✔✔involves trying to pull your audience towards
your content, brand, or service. the focus is on creating compelling content to draw your customers
to your brand
owned media - ** VERIFIED ANSWERS **✔✔the media you create and manage
paid media - ** VERIFIED ANSWERS **✔✔media or advertising that you have paid for to drive
banner and video viability, or clicks and traffic, to your product, website, or service
earned media - ** VERIFIED ANSWERS **✔✔free publicity generated by consumers, PR,
influencers, and people who speak about and share content related to your brand or product. brand
advocates live here
direct marketing - ** VERIFIED ANSWERS **✔✔involves promoting and selling directly to the end
buyer from the manufacturer with no other media owner involved
print - ** VERIFIED ANSWERS **✔✔advertising that uses physically printed media to reach
consumers and prospects, such as newspapers, brochures and magazine ads
outdoor - ** VERIFIED ANSWERS **✔✔billboards, bus stops and smaller placements, bus sides,
building wraps and installations and so on
,referral - ** VERIFIED ANSWERS **✔✔involves promoting products or services to new customers
through referrals, usually by word of mouth
3i principles - ** VERIFIED ANSWERS **✔✔initiate, iterate, integrate
initiate - ** VERIFIED ANSWERS **✔✔start with what the customer actually wants and work
backwards through your strategy towards your objective
iterate - ** VERIFIED ANSWERS **✔✔testing and improving your activity now that you understand
more about the audience, the channels they use, and how they view your brand online
integrate - ** VERIFIED ANSWERS **✔✔focused on two parts: selling your strategy to get approval
from the organization to move forward, and then integrating your findings and strategy across the
different channels
email and automation marketing - ** VERIFIED ANSWERS **✔✔used for conversion and loyalty.
aim to reach out to the customers at the right time to lead them to a conversion destination, such as a
landing page
audience research - ** VERIFIED ANSWERS **✔✔designed to establish the size, composition, and
characteristics of a group of individuals who are, or could be, potential customers
demographics - ** VERIFIED ANSWERS **✔✔hard facts about your audience. whether they are
male or female, how old they are, what their profession is, whether they are married, where they
live, whether they go/went to college
psychographics - ** VERIFIED ANSWERS **✔✔anything that your audience might be interested in,
beliefs, life goals, or opinions. its about gaining deep understanding of your audience's aspirations
behavioral data - ** VERIFIED ANSWERS **✔✔about how people use your product, or even how
they navigate on your website, and how they use different
, What are the benefits of including and digital marketing activities when creating a marketing
campaign? - ** VERIFIED ANSWERS **✔✔optimize for scale and relevance and uses every
audience's point of contact
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy? - ** VERIFIED ANSWERS **✔✔iterate
In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing. What elements of a SMART objective are illustrated in the statement above? - **
VERIFIED ANSWERS **✔✔specific and measurable
When consider entering a new market or cultural community, why is it beneficial to conduct cultural
research first? - ** VERIFIED ANSWERS **✔✔to prevent misconceptions and help you adapt your
positioning and offer to fit in a global context
You are researching your competitor's target market to find out how to achieve their community is
and what their audience is saying about their brand. What tool or source of information is best suite
to provide the competitive insight? - ** VERIFIED ANSWERS **✔✔social media
You are conducting research on your product and the factors that affect its performance. What type
of industry trend tools can provide you with access to trending topics online? - ** VERIFIED
ANSWERS **✔✔tweetdeck and eMarketer
Your prospect is aware they have a problem and have identified a potential solution for it. They are
now at the stage where they are evaluating their options. What stage of the buyer's journey is your
prospect at? - ** VERIFIED ANSWERS **✔✔consideration
Identifying market opportunities, developing creative concepts, and leveraging PR, influencer, and
branding formats are all activities involved in which marketing function? - ** VERIFIED ANSWERS
**✔✔awareness
What are the two main benefits of a 360 campaign? - ** VERIFIED ANSWERS **✔✔it covers the
entire buying cycle and optimizes for scale and balance
Digital marketing - ** VERIFIED ANSWERS **✔✔the use of new media or digital technology to
achieve marketing and business goals
outbound marketing - ** VERIFIED ANSWERS **✔✔begins with the brand advertiser pushing out a
message to a specified target audience with the objective being to drive awareness of a product or
service
inbound marketing - ** VERIFIED ANSWERS **✔✔involves trying to pull your audience towards
your content, brand, or service. the focus is on creating compelling content to draw your customers
to your brand
owned media - ** VERIFIED ANSWERS **✔✔the media you create and manage
paid media - ** VERIFIED ANSWERS **✔✔media or advertising that you have paid for to drive
banner and video viability, or clicks and traffic, to your product, website, or service
earned media - ** VERIFIED ANSWERS **✔✔free publicity generated by consumers, PR,
influencers, and people who speak about and share content related to your brand or product. brand
advocates live here
direct marketing - ** VERIFIED ANSWERS **✔✔involves promoting and selling directly to the end
buyer from the manufacturer with no other media owner involved
print - ** VERIFIED ANSWERS **✔✔advertising that uses physically printed media to reach
consumers and prospects, such as newspapers, brochures and magazine ads
outdoor - ** VERIFIED ANSWERS **✔✔billboards, bus stops and smaller placements, bus sides,
building wraps and installations and so on
,referral - ** VERIFIED ANSWERS **✔✔involves promoting products or services to new customers
through referrals, usually by word of mouth
3i principles - ** VERIFIED ANSWERS **✔✔initiate, iterate, integrate
initiate - ** VERIFIED ANSWERS **✔✔start with what the customer actually wants and work
backwards through your strategy towards your objective
iterate - ** VERIFIED ANSWERS **✔✔testing and improving your activity now that you understand
more about the audience, the channels they use, and how they view your brand online
integrate - ** VERIFIED ANSWERS **✔✔focused on two parts: selling your strategy to get approval
from the organization to move forward, and then integrating your findings and strategy across the
different channels
email and automation marketing - ** VERIFIED ANSWERS **✔✔used for conversion and loyalty.
aim to reach out to the customers at the right time to lead them to a conversion destination, such as a
landing page
audience research - ** VERIFIED ANSWERS **✔✔designed to establish the size, composition, and
characteristics of a group of individuals who are, or could be, potential customers
demographics - ** VERIFIED ANSWERS **✔✔hard facts about your audience. whether they are
male or female, how old they are, what their profession is, whether they are married, where they
live, whether they go/went to college
psychographics - ** VERIFIED ANSWERS **✔✔anything that your audience might be interested in,
beliefs, life goals, or opinions. its about gaining deep understanding of your audience's aspirations
behavioral data - ** VERIFIED ANSWERS **✔✔about how people use your product, or even how
they navigate on your website, and how they use different
, What are the benefits of including and digital marketing activities when creating a marketing
campaign? - ** VERIFIED ANSWERS **✔✔optimize for scale and relevance and uses every
audience's point of contact
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy? - ** VERIFIED ANSWERS **✔✔iterate
In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing. What elements of a SMART objective are illustrated in the statement above? - **
VERIFIED ANSWERS **✔✔specific and measurable
When consider entering a new market or cultural community, why is it beneficial to conduct cultural
research first? - ** VERIFIED ANSWERS **✔✔to prevent misconceptions and help you adapt your
positioning and offer to fit in a global context
You are researching your competitor's target market to find out how to achieve their community is
and what their audience is saying about their brand. What tool or source of information is best suite
to provide the competitive insight? - ** VERIFIED ANSWERS **✔✔social media
You are conducting research on your product and the factors that affect its performance. What type
of industry trend tools can provide you with access to trending topics online? - ** VERIFIED
ANSWERS **✔✔tweetdeck and eMarketer
Your prospect is aware they have a problem and have identified a potential solution for it. They are
now at the stage where they are evaluating their options. What stage of the buyer's journey is your
prospect at? - ** VERIFIED ANSWERS **✔✔consideration
Identifying market opportunities, developing creative concepts, and leveraging PR, influencer, and
branding formats are all activities involved in which marketing function? - ** VERIFIED ANSWERS
**✔✔awareness
What are the two main benefits of a 360 campaign? - ** VERIFIED ANSWERS **✔✔it covers the
entire buying cycle and optimizes for scale and balance
