Digital Marketing Certification Study Guide questions with correct
answers
Long-Tail Keyword - ** VERIFIED ANSWERS **✔✔Descriptive keywords used in less-common
variations that help attract targeted customers to your site
What is an effective way to measure SEO (search engine optimization) performace? - ** VERIFIED
ANSWERS **✔✔Using web analytics tools to understand the search key words that led visitors to
your site
SEO helps improve website rankings for which type of search results? - ** VERIFIED ANSWERS
**✔✔Organic search
What is SEO (search engine optimization)? - ** VERIFIED ANSWERS **✔✔Improving your website
so it has better rankings in organic search results
What methods can improve an email marketing program? - ** VERIFIED ANSWERS
**✔✔Researching, Projecting Results, Validating, Evaluation
To make marketing campaigns more compatible with mobile users, what mobile browsing
consideration should marketers take into account? - ** VERIFIED ANSWERS **✔✔Including "tap
here" or "swipe here" to take action
Customers' demographic data can help marketers create more customized emails. What can help
marketers access customers' address, state, and postal code information? - ** VERIFIED ANSWERS
**✔✔Data-mapping solutions, customer credit card information, customer surveys
What is not an appropriate time to send customer emails? - ** VERIFIED ANSWERS **✔✔Late
weekday evenings
Page Post Engagement Ads - ** VERIFIED ANSWERS **✔✔Drive awareness and engagement
answers
Long-Tail Keyword - ** VERIFIED ANSWERS **✔✔Descriptive keywords used in less-common
variations that help attract targeted customers to your site
What is an effective way to measure SEO (search engine optimization) performace? - ** VERIFIED
ANSWERS **✔✔Using web analytics tools to understand the search key words that led visitors to
your site
SEO helps improve website rankings for which type of search results? - ** VERIFIED ANSWERS
**✔✔Organic search
What is SEO (search engine optimization)? - ** VERIFIED ANSWERS **✔✔Improving your website
so it has better rankings in organic search results
What methods can improve an email marketing program? - ** VERIFIED ANSWERS
**✔✔Researching, Projecting Results, Validating, Evaluation
To make marketing campaigns more compatible with mobile users, what mobile browsing
consideration should marketers take into account? - ** VERIFIED ANSWERS **✔✔Including "tap
here" or "swipe here" to take action
Customers' demographic data can help marketers create more customized emails. What can help
marketers access customers' address, state, and postal code information? - ** VERIFIED ANSWERS
**✔✔Data-mapping solutions, customer credit card information, customer surveys
What is not an appropriate time to send customer emails? - ** VERIFIED ANSWERS **✔✔Late
weekday evenings
Page Post Engagement Ads - ** VERIFIED ANSWERS **✔✔Drive awareness and engagement