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Digital Marketing Certification Study Guide questions with correct answers

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Digital Marketing Certification Study Guide questions with correct answers

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Digital Marketing Certification Study Guide questions with correct
answers



Long-Tail Keyword - ** VERIFIED ANSWERS **✔✔Descriptive keywords used in less-common
variations that help attract targeted customers to your site



What is an effective way to measure SEO (search engine optimization) performace? - ** VERIFIED
ANSWERS **✔✔Using web analytics tools to understand the search key words that led visitors to
your site



SEO helps improve website rankings for which type of search results? - ** VERIFIED ANSWERS
**✔✔Organic search



What is SEO (search engine optimization)? - ** VERIFIED ANSWERS **✔✔Improving your website
so it has better rankings in organic search results



What methods can improve an email marketing program? - ** VERIFIED ANSWERS
**✔✔Researching, Projecting Results, Validating, Evaluation



To make marketing campaigns more compatible with mobile users, what mobile browsing
consideration should marketers take into account? - ** VERIFIED ANSWERS **✔✔Including "tap
here" or "swipe here" to take action



Customers' demographic data can help marketers create more customized emails. What can help
marketers access customers' address, state, and postal code information? - ** VERIFIED ANSWERS
**✔✔Data-mapping solutions, customer credit card information, customer surveys



What is not an appropriate time to send customer emails? - ** VERIFIED ANSWERS **✔✔Late
weekday evenings



Page Post Engagement Ads - ** VERIFIED ANSWERS **✔✔Drive awareness and engagement

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