P4:
Describe the benefits and opportunities for the business of using internet
marketing within the marketing mix of a selected business.
Opportunities to access customers and markets
Just like other companies also Apple does access the information their
customer provides them. Apple always tries to display their newest products on
their well-designed website. All products always look smooth and have a link
which sends the customer to an information page where the customer can find
general information about the product and the new features and specifications.
If the customer likes the product and wants to purchase it he will have to
create an Apple account. Apple will ask for specific information such as; Name,
Phone number, Address and most important the Email. The email of the
customers is used to send the notifications about the newest products,
discounts, new updates for their devices or surveys. This way Apple assesses
the information gained from the purchase of the customer and uses that
information to always keep the customer up-to-date. For example I purchased
a iPhone 7 2 years ago and in September 2018 when the iPhone 8 got released
Apple sent an email with a direct link to their website and when I clicked on it,
it opened the information page of the iPhone 8. All the information gained
from their web shop is also used by Apple to look into new markets. For
example if a lot of people order a tablet from a specific area where Apple
doesn’t have a store yet they will look into it and see if it’s a possibility to open
a store or a service point up there. Also the web shop of Apple makes them
active worldwide because everyone can visit the shop and purchase something
and this can be delivered in any corner of the world so this makes Apple active
in almost every market.
Opportunities to improve availability
Apple`s web shop is 24/7 available for the customer’s to visit and view their
products. Customers can also get to know the specifications and features of the
newest product offered by Apple. Their customer service is available from 12
hours a day from Monday till Friday; customers can ask for support when
purchasing a product, support for their devices or ask any other questions.
Apple stores are usually opened from 10:00 till 20:00 o`clock, customers can
visit these stores to gain knowledge about the products, to purchase the
products, get support for their devices or to have the devices they want to buy
in their hands to test out the new features. Offering so much availability to the
Describe the benefits and opportunities for the business of using internet
marketing within the marketing mix of a selected business.
Opportunities to access customers and markets
Just like other companies also Apple does access the information their
customer provides them. Apple always tries to display their newest products on
their well-designed website. All products always look smooth and have a link
which sends the customer to an information page where the customer can find
general information about the product and the new features and specifications.
If the customer likes the product and wants to purchase it he will have to
create an Apple account. Apple will ask for specific information such as; Name,
Phone number, Address and most important the Email. The email of the
customers is used to send the notifications about the newest products,
discounts, new updates for their devices or surveys. This way Apple assesses
the information gained from the purchase of the customer and uses that
information to always keep the customer up-to-date. For example I purchased
a iPhone 7 2 years ago and in September 2018 when the iPhone 8 got released
Apple sent an email with a direct link to their website and when I clicked on it,
it opened the information page of the iPhone 8. All the information gained
from their web shop is also used by Apple to look into new markets. For
example if a lot of people order a tablet from a specific area where Apple
doesn’t have a store yet they will look into it and see if it’s a possibility to open
a store or a service point up there. Also the web shop of Apple makes them
active worldwide because everyone can visit the shop and purchase something
and this can be delivered in any corner of the world so this makes Apple active
in almost every market.
Opportunities to improve availability
Apple`s web shop is 24/7 available for the customer’s to visit and view their
products. Customers can also get to know the specifications and features of the
newest product offered by Apple. Their customer service is available from 12
hours a day from Monday till Friday; customers can ask for support when
purchasing a product, support for their devices or ask any other questions.
Apple stores are usually opened from 10:00 till 20:00 o`clock, customers can
visit these stores to gain knowledge about the products, to purchase the
products, get support for their devices or to have the devices they want to buy
in their hands to test out the new features. Offering so much availability to the
