Chapter 4 M Q&A
Today's marketers see information not only as a tool for input for better decision-making,
but also as ___________________________.
A.
a revenue-generation tool
B.
a way to gather big data and perform analytics
C.
an excellent resource to gather information on competitors
D.
a way to provide useful customer insights
E.
an important strategic asset and marketing tool - (correct answer)E
Companies need meaningful customer insights so they can
_____________________________.
A.
build databases that prove useful to marketers
B.
gain a competitive advantage
C.
build larger market share
D.
realize better bottom lines
E.
produce superior value for their customers - (correct answer)E
,To ________ for customers and ________, marketers must first gain fresh, deep
insights into what customers need and want.
A.
create value; build meaningful relationships with them
B.
create value; build exceptional products
C.
produce results; build meaningful relationships
D.
create value; design exceptional products
E.
create value; build repeat revenue streams - (correct answer)A
Customer insights come from good marketing information, which contributes to creating
value and meaningful customer relationships. Companies use these customer insights
to develop ________.
A.
marketing and sales advantages
B.
marketing plans
C.
a competitive advantage
D.
products and services
E.
financial and revenue projections - (correct answer)C
, Huge and complex data sets generated by today's sophisticated information generation,
collection, storage, and analysis technologies are referred to as _______.
A.
big data
B.
a marketing information system
C.
competitive marketing intelligence
D.
customer insights
E.
marketing research - (correct answer)A
Marketers are viewing information not only as an input for making better decisions, but
also as a(n) ______________.
A.
important strategic asset and marketing tool
B.
strategic planning tool and marketing tool
C.
important marketing tool and advertising tool
D.
important product development tool and advertising tool
E.
important strategic asset and sales tool - (correct answer)A
A __________________________ consists of the people and procedures dedicated to
assessing information needs, developing the needed information, and helping decision
Today's marketers see information not only as a tool for input for better decision-making,
but also as ___________________________.
A.
a revenue-generation tool
B.
a way to gather big data and perform analytics
C.
an excellent resource to gather information on competitors
D.
a way to provide useful customer insights
E.
an important strategic asset and marketing tool - (correct answer)E
Companies need meaningful customer insights so they can
_____________________________.
A.
build databases that prove useful to marketers
B.
gain a competitive advantage
C.
build larger market share
D.
realize better bottom lines
E.
produce superior value for their customers - (correct answer)E
,To ________ for customers and ________, marketers must first gain fresh, deep
insights into what customers need and want.
A.
create value; build meaningful relationships with them
B.
create value; build exceptional products
C.
produce results; build meaningful relationships
D.
create value; design exceptional products
E.
create value; build repeat revenue streams - (correct answer)A
Customer insights come from good marketing information, which contributes to creating
value and meaningful customer relationships. Companies use these customer insights
to develop ________.
A.
marketing and sales advantages
B.
marketing plans
C.
a competitive advantage
D.
products and services
E.
financial and revenue projections - (correct answer)C
, Huge and complex data sets generated by today's sophisticated information generation,
collection, storage, and analysis technologies are referred to as _______.
A.
big data
B.
a marketing information system
C.
competitive marketing intelligence
D.
customer insights
E.
marketing research - (correct answer)A
Marketers are viewing information not only as an input for making better decisions, but
also as a(n) ______________.
A.
important strategic asset and marketing tool
B.
strategic planning tool and marketing tool
C.
important marketing tool and advertising tool
D.
important product development tool and advertising tool
E.
important strategic asset and sales tool - (correct answer)A
A __________________________ consists of the people and procedures dedicated to
assessing information needs, developing the needed information, and helping decision
