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  • K204: Using MIS Chapter 7
  • K204: Using MIS Chapter 7
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K204_ Using MIS Chapter 7

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K204: Using MIS Chapter 7 Q&A
Which phase of the customer life cycle focuses on increasing the value of existing
customers by selling them more products?

A. Marketing

B. Customer acquisition

C. Relationship management

D. Loss/churn - (correct answer)C. Relationship Management



The centerpiece of an ERP application is the:

A. Database

B. Sales application

C. Relationship management application

D. Human resources application - (correct answer)A. Database



Which of the following is an effective technique to overcome employee resistance when
implementing new enterprise systems?

A. Giving employees ultimatums and deadlines

B. Paying employees outright and transitioning to the new system
C. Coercing employees to learn the new system

D. Training employees on the successful use of the new system - (correct answer)D.
Training employees on the successful use of the new system



The process a company goes through to determine whether or not to invest in a new
location is a ____________ process.

A. Structured

B. Dynamic

C. Difficult
D. Strategic - (correct answer)B. Dynamic

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