ALL ESB FORMULAS
Customer Acquisition Cost (CAC) - ANSWER Marketing expenses + Sales
expenses divided by the number of new customers
Customer Retention Rate - ANSWER (customers at the end of the period -
number of new customers)/customers at the beginning of the term.
Selling price = cost x desired profit margin + cost
Equity: ANSWER entire assets minus entire liabilities.
Gross Profit - ANSWER Total income minus cost of items sold.
Net Income - Answer Total income - cost of items sold minus expenditures
Income Tax Expense - ANSWER: Gross Profit x Tax Rate
Breakeven Point - ANSWER: Total cost/selling price
Cash Flow Analysis - Answer: Total Cash
Burn Rate - Answer Month's starting balance minus month's ending balance
Run Rate - ANSWER current revenue multiplied by twelve
Net profit - ANSWER Selling price minus cost
Return on Investment: ANSWER (Net Profit/Cost of Investment) x 100
Gross profit = net income minus cost of goods sold.
Customer Acquisition Cost (CAC) - ANSWER Marketing expenses + Sales
expenses divided by the number of new customers
Customer Retention Rate - ANSWER (customers at the end of the period -
number of new customers)/customers at the beginning of the term.
Selling price = cost x desired profit margin + cost
Equity: ANSWER entire assets minus entire liabilities.
Gross Profit - ANSWER Total income minus cost of items sold.
Net Income - Answer Total income - cost of items sold minus expenditures
Income Tax Expense - ANSWER: Gross Profit x Tax Rate
Breakeven Point - ANSWER: Total cost/selling price
Cash Flow Analysis - Answer: Total Cash
Burn Rate - Answer Month's starting balance minus month's ending balance
Run Rate - ANSWER current revenue multiplied by twelve
Net profit - ANSWER Selling price minus cost
Return on Investment: ANSWER (Net Profit/Cost of Investment) x 100
Gross profit = net income minus cost of goods sold.
