Google Analytics (1) Midterm Exam
Questions With Guaranteed Pass
Solutions.
Using tracking code, Google Analytics can report on data from which systems? - Answer E-commerce
platforms
Mobile Applications
Online point-of-sales systems
To collect data using Google Analytics, which steps must be completed? - Answer Create an Analytics
account
Add Analytics tracking code to each webpage
The Analytics tracking code can collect which of the following? - Answer Language the browser is set to
Type of browser
Device and operating system
When will Google Analytics end a session by default? - Answer When a user is inactive on your site for
30 minutes or more or closes a browser window
Once Google Analytics processes data, it's stored in a database where it can't be modified. - Answer
True
Which represents the hierarchical structure of a Google Analytics account from top to bottom - Answer
Account>Property>View
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which
other levels? - Answer Property
View
, To locate a property's Analytics tracking code, which sequence of steps should be followed? - Answer
Admin>Tracking Info>Tracking Code
To use Analytics to collect website data, what must be added to the website page HTML? - Answer
Google Analytics tracking code
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? - Answer
Immediately after the opening <head> tag of your website
When a new view is created, what data will be included? - Answer Data from after the view was
created
A detailed view can be recovered by account administrators within how many days? - Answer 35
What are the options for filtering data in Google Analytics? - Answer Exclude data from a view
Include data in a view
Modify how data appears in your reports
(^All of the above)
Why is it important to keep one unfiltered view when using filters with Google Analytics? - Answer To
ensure you can always access the original data
Which order does Google Analytics filter data? - Answer The order in which filters are applied
When a filter is applied to a view, what data is affected? - Answer Data from after the filter was created
What feature would be used to compare two date ranges in a report? - Answer Date range comparison
What does the "Users" metric measure? - Answer Users that had at least one session on your site in
the given date range
Questions With Guaranteed Pass
Solutions.
Using tracking code, Google Analytics can report on data from which systems? - Answer E-commerce
platforms
Mobile Applications
Online point-of-sales systems
To collect data using Google Analytics, which steps must be completed? - Answer Create an Analytics
account
Add Analytics tracking code to each webpage
The Analytics tracking code can collect which of the following? - Answer Language the browser is set to
Type of browser
Device and operating system
When will Google Analytics end a session by default? - Answer When a user is inactive on your site for
30 minutes or more or closes a browser window
Once Google Analytics processes data, it's stored in a database where it can't be modified. - Answer
True
Which represents the hierarchical structure of a Google Analytics account from top to bottom - Answer
Account>Property>View
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which
other levels? - Answer Property
View
, To locate a property's Analytics tracking code, which sequence of steps should be followed? - Answer
Admin>Tracking Info>Tracking Code
To use Analytics to collect website data, what must be added to the website page HTML? - Answer
Google Analytics tracking code
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? - Answer
Immediately after the opening <head> tag of your website
When a new view is created, what data will be included? - Answer Data from after the view was
created
A detailed view can be recovered by account administrators within how many days? - Answer 35
What are the options for filtering data in Google Analytics? - Answer Exclude data from a view
Include data in a view
Modify how data appears in your reports
(^All of the above)
Why is it important to keep one unfiltered view when using filters with Google Analytics? - Answer To
ensure you can always access the original data
Which order does Google Analytics filter data? - Answer The order in which filters are applied
When a filter is applied to a view, what data is affected? - Answer Data from after the filter was created
What feature would be used to compare two date ranges in a report? - Answer Date range comparison
What does the "Users" metric measure? - Answer Users that had at least one session on your site in
the given date range
