J4200 QUIZES GRADE A Q&A
A Major criterion to consider during segment selection is the companies that are vying
for the segment's business. Which of the following terms best describes those
companies? - (correct answer)competitive field
which of the following describes a core idea that frames an ambition or aspiration for a
brand that will be relevant to target audiences over time? - (correct answer)brand
platform
The American Pork Producers has been running a long-term campaign with the tagline
"Pork". The other white meat." This is an example of which of the following? - (correct
answer)competitive positioning
A powerful value proposition is the most situations today includes functional, emotional
and self-expressive benefits. In relationship to that, which of the following is true? -
(correct answer)No single ad can reflect all three aspects
The consumers of Segment A can be classified as which of the following? - (correct
answer)Heavy users
Which of the following marketing strategies is more likely to have been used by the
company to target Segment B users? - (correct answer)Point-of-entry marketing
If Sunshine Meals Inc. begins producing a range of sugar-free marmalades to target a
small segment of health-conscious consumers who would be willing to pay a premium
price for products appropriate for their diets, it would be an example of which of the
following? - (correct answer)niche marketing
Apple uses a wide array of options to create interest and communicate the value
proposition for its brands like the iPhone and iPad. Which of the following would NOT be
included in Apple's advertising plan? - (correct answer)Manufacturing schedule
, A global jewelry retailer serving diverse markets is concerned that its agency is unaware
of some cultural issues that may come up with its campaign, since none were
addressed int he initial advertising plan. The client is worried that the agency staffers
may be unconsciously relying on their own personal values to make promotional
decisions. Which of the following is the client concerned about? - (correct answer)Self-
reference criterion
A frozen dessert manufacturer surveys consumers, asking them if they plan on buying
desserts at one of its outlets soon. What is the manufacturer researching? - (correct
answer)Purchase intent
The first element to appear in an advertising plan is the ____, and the last element is
the _________. - (correct answer)introduction; evaluation
Due to the lack of records, you have no way of knowing what Springfield Hardware has
gone through over the years. You can only guess about the hardware needs of the local
population and the store's target market and customer base. This will be a major
hindrance in writing your advertising plan, particularly which of the following sections? -
(correct answer)historical context and market analysis
One thing you would like to see as a result of your advertising campaign is for the local
residents to not only not only know your store's name, but to think of it first when they
need a hardware store in Springfield. Which concept defines this objective? - (correct
answer)top-of-mind-awareness
You want to avoid budgeting methods that neglect to consider goals. This means that
you can cross off one approach that is notorious for failing to connect advertising dollars
to advertising objectives- and since you have no past records, this method would be
impossible to implement anyway. Which of the following methods is this? - (correct
answer)Percentage-of-sales- approach
You are currently deciding exactly where and when ads will be placed, as well as
determining the strategy behind each placement. This takes awhile because with the
explosion of internet sites, outdoor advertising and other innovative promotions, the
A Major criterion to consider during segment selection is the companies that are vying
for the segment's business. Which of the following terms best describes those
companies? - (correct answer)competitive field
which of the following describes a core idea that frames an ambition or aspiration for a
brand that will be relevant to target audiences over time? - (correct answer)brand
platform
The American Pork Producers has been running a long-term campaign with the tagline
"Pork". The other white meat." This is an example of which of the following? - (correct
answer)competitive positioning
A powerful value proposition is the most situations today includes functional, emotional
and self-expressive benefits. In relationship to that, which of the following is true? -
(correct answer)No single ad can reflect all three aspects
The consumers of Segment A can be classified as which of the following? - (correct
answer)Heavy users
Which of the following marketing strategies is more likely to have been used by the
company to target Segment B users? - (correct answer)Point-of-entry marketing
If Sunshine Meals Inc. begins producing a range of sugar-free marmalades to target a
small segment of health-conscious consumers who would be willing to pay a premium
price for products appropriate for their diets, it would be an example of which of the
following? - (correct answer)niche marketing
Apple uses a wide array of options to create interest and communicate the value
proposition for its brands like the iPhone and iPad. Which of the following would NOT be
included in Apple's advertising plan? - (correct answer)Manufacturing schedule
, A global jewelry retailer serving diverse markets is concerned that its agency is unaware
of some cultural issues that may come up with its campaign, since none were
addressed int he initial advertising plan. The client is worried that the agency staffers
may be unconsciously relying on their own personal values to make promotional
decisions. Which of the following is the client concerned about? - (correct answer)Self-
reference criterion
A frozen dessert manufacturer surveys consumers, asking them if they plan on buying
desserts at one of its outlets soon. What is the manufacturer researching? - (correct
answer)Purchase intent
The first element to appear in an advertising plan is the ____, and the last element is
the _________. - (correct answer)introduction; evaluation
Due to the lack of records, you have no way of knowing what Springfield Hardware has
gone through over the years. You can only guess about the hardware needs of the local
population and the store's target market and customer base. This will be a major
hindrance in writing your advertising plan, particularly which of the following sections? -
(correct answer)historical context and market analysis
One thing you would like to see as a result of your advertising campaign is for the local
residents to not only not only know your store's name, but to think of it first when they
need a hardware store in Springfield. Which concept defines this objective? - (correct
answer)top-of-mind-awareness
You want to avoid budgeting methods that neglect to consider goals. This means that
you can cross off one approach that is notorious for failing to connect advertising dollars
to advertising objectives- and since you have no past records, this method would be
impossible to implement anyway. Which of the following methods is this? - (correct
answer)Percentage-of-sales- approach
You are currently deciding exactly where and when ads will be placed, as well as
determining the strategy behind each placement. This takes awhile because with the
explosion of internet sites, outdoor advertising and other innovative promotions, the
