PUR3000 Exam 2 With
Complete Solution
Analytics - ANSWER studying online data to detect meaningful patterns
Communications Audit - ANSWER the systematic documentation of an
organization's communications to determine how it is communicating with
its publics
constraint recognition - ANSWER a problem or situation is detected in an
individual's environment but obstacles are seen that restrain their behavior
to do anything about it
Demographics-ANSWER data describing objective characteristics of a
population including age, level of income or highest educational degree
obtained
External publics-ANSWER Groups of people with shared interests outside of
an organization. These groups either have an effect on or are affected by the
organization
Formal research-ANSWER Designed with clear rules and procedures for
collection and analysis of information
Formative research - ANSWER conducted either at the beginning of a
planning process, or during the implementation of a plan
In House - ANSWER a public relations unit that works a part of the
organization and is not independent
,Informal research - ANSWER conducted without clear rules or procedures,
which makes the findings difficult to replicate or compare to other research
or situations
Internal publics - ANSWER groups of people with shared interests within an
organization
Level of involvement - ANSWER the degree to which people feel or think that
a problem or issue affects them
Mission statement - ANSWER a formal statement of an organization's steady,
enduring purpose
Organizational culture - ANSWER the unique character of an organization
comprised of beliefs, values, symbols and behaviors
Primary publics - ANSWER groups of people identified as most important to
the success of a public relations campaign or program
primary research - ANSWER designing research and collecting your own data
for communication planning
Problem or opportunity statement - ANSWER a concise written summary of
the situation that describes the main reason for a public relations program or
campaign
Psychographics - ANSWER Data describing psychological characteristics of a
population including interests, attitudes and behaviors
Reliability - ANSWER Consistency and precision of a particular research
technique
Research - ANSWER Its main purpose is to reduce uncertainty in decision
, making. It will also help us determine if we did it well.
Problem recognition - ANSWER when people detect a problem or situation in
their environment and begin to think about it
Secondary publics - ANSWER groups of people who are important to a public
relations campaign or program because of their relationship with primary
publics
Secondary research - ANSWER collection, summary, analysis or application of
previously reported research
situation analysis - ANSWER a report analyzing the internal and external
environment of an organization and its publics as it relates to the start of a
campaign or program
Summative research - ANSWER conducted at the end of a campaign or
program to determine the extent that objectives and goals were met
Tertiary publics - ANSWER groups of people indirectly influenced or affected
by a public relations campaign or program
Utilitarianism - ANSWER most ethical course of action is the one that
maximizes good and minimizes harm for people
Validity - ANSWER accuracy of a measurement or observation in reflecting
what the researcher intends to measure or observe
Vision statement - ANSWER a declaration of an organization's desired
Complete Solution
Analytics - ANSWER studying online data to detect meaningful patterns
Communications Audit - ANSWER the systematic documentation of an
organization's communications to determine how it is communicating with
its publics
constraint recognition - ANSWER a problem or situation is detected in an
individual's environment but obstacles are seen that restrain their behavior
to do anything about it
Demographics-ANSWER data describing objective characteristics of a
population including age, level of income or highest educational degree
obtained
External publics-ANSWER Groups of people with shared interests outside of
an organization. These groups either have an effect on or are affected by the
organization
Formal research-ANSWER Designed with clear rules and procedures for
collection and analysis of information
Formative research - ANSWER conducted either at the beginning of a
planning process, or during the implementation of a plan
In House - ANSWER a public relations unit that works a part of the
organization and is not independent
,Informal research - ANSWER conducted without clear rules or procedures,
which makes the findings difficult to replicate or compare to other research
or situations
Internal publics - ANSWER groups of people with shared interests within an
organization
Level of involvement - ANSWER the degree to which people feel or think that
a problem or issue affects them
Mission statement - ANSWER a formal statement of an organization's steady,
enduring purpose
Organizational culture - ANSWER the unique character of an organization
comprised of beliefs, values, symbols and behaviors
Primary publics - ANSWER groups of people identified as most important to
the success of a public relations campaign or program
primary research - ANSWER designing research and collecting your own data
for communication planning
Problem or opportunity statement - ANSWER a concise written summary of
the situation that describes the main reason for a public relations program or
campaign
Psychographics - ANSWER Data describing psychological characteristics of a
population including interests, attitudes and behaviors
Reliability - ANSWER Consistency and precision of a particular research
technique
Research - ANSWER Its main purpose is to reduce uncertainty in decision
, making. It will also help us determine if we did it well.
Problem recognition - ANSWER when people detect a problem or situation in
their environment and begin to think about it
Secondary publics - ANSWER groups of people who are important to a public
relations campaign or program because of their relationship with primary
publics
Secondary research - ANSWER collection, summary, analysis or application of
previously reported research
situation analysis - ANSWER a report analyzing the internal and external
environment of an organization and its publics as it relates to the start of a
campaign or program
Summative research - ANSWER conducted at the end of a campaign or
program to determine the extent that objectives and goals were met
Tertiary publics - ANSWER groups of people indirectly influenced or affected
by a public relations campaign or program
Utilitarianism - ANSWER most ethical course of action is the one that
maximizes good and minimizes harm for people
Validity - ANSWER accuracy of a measurement or observation in reflecting
what the researcher intends to measure or observe
Vision statement - ANSWER a declaration of an organization's desired
