PUR3000 EXAM 1 With
Complete Solution
What is Public Relations? - ANSWER -Management of communications
between an organization and its publics
-A communication function of management through which organizations
adapt to, alter, or maintain their environment for the purpose of achieving
organizational goals.
-a strategic communication process that builds mutually beneficial
relationships between organizations and their publics.
General public relations data such as number of practitioners nationwide &
worldwide, number of university programs, annual expenditures on public
relations (is it growing?) - ANSWER -$141 billion a year on public relations
functions
-#20 best career in America
-22.61% growth rate; $84,567 average salary
Definition of Public Relations • Components/functions of public relations -
what is public relations and all the different types of public relations work -
ANSWER counseling, media relations, publicity, community relations,
governmental affairs, employee relations, investor relations,
,development/fundraising, special events, marketing communications
Words that would have to be included in any almost anyone's definition of
public relations. - ANSWER • deliberate,
• planned,
• performance,
• public interest,
• two-way communication, and
• strategic management function
What are public relations contributions to the bottom line? - ANSWER PR
contributes to the bottom line in 9 ways:
1. Awareness and information
2. Organizational motivation
3. Issue anticipation
4. Opportunity identification
5. Crisis management
6. Overcoming executive isolation
7. Change agent
8. Social responsibility
,9. Influencing public policy
Public relations as a process (RACE). - ANSWER -Public relations is a process
and is composed of components in which RACE comprises of
-Race stands for:
Research
Action
Communication
Evaluation
Other terms for public relations, both positive and those less flattering. -
ANSWER corporate communications,
• public affairs,
• communication,
• external affairs.
• Less flattering terms used in the media include
flack and spin doctor
Essential abilities and qualities of public relations professionals. - ANSWER
Writing Skills
Research Ability
, Planning Expertise
Problem-Solving
Business/Economic Competence
Expertise in Social Media
Basic field of public relations information such as levels, basic salary
information, what influences salaries. - ANSWER It all depends on region,
title, type of organization, job classification, technical or managerial. National
average for all practitioners is
$63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
Similarities and differences among public relations, advertising, marketing,
journalism, and integrated marketing communications (IMC) - ANSWER
Marketing:
makes $ for the
organization
• builds markets for goods
Complete Solution
What is Public Relations? - ANSWER -Management of communications
between an organization and its publics
-A communication function of management through which organizations
adapt to, alter, or maintain their environment for the purpose of achieving
organizational goals.
-a strategic communication process that builds mutually beneficial
relationships between organizations and their publics.
General public relations data such as number of practitioners nationwide &
worldwide, number of university programs, annual expenditures on public
relations (is it growing?) - ANSWER -$141 billion a year on public relations
functions
-#20 best career in America
-22.61% growth rate; $84,567 average salary
Definition of Public Relations • Components/functions of public relations -
what is public relations and all the different types of public relations work -
ANSWER counseling, media relations, publicity, community relations,
governmental affairs, employee relations, investor relations,
,development/fundraising, special events, marketing communications
Words that would have to be included in any almost anyone's definition of
public relations. - ANSWER • deliberate,
• planned,
• performance,
• public interest,
• two-way communication, and
• strategic management function
What are public relations contributions to the bottom line? - ANSWER PR
contributes to the bottom line in 9 ways:
1. Awareness and information
2. Organizational motivation
3. Issue anticipation
4. Opportunity identification
5. Crisis management
6. Overcoming executive isolation
7. Change agent
8. Social responsibility
,9. Influencing public policy
Public relations as a process (RACE). - ANSWER -Public relations is a process
and is composed of components in which RACE comprises of
-Race stands for:
Research
Action
Communication
Evaluation
Other terms for public relations, both positive and those less flattering. -
ANSWER corporate communications,
• public affairs,
• communication,
• external affairs.
• Less flattering terms used in the media include
flack and spin doctor
Essential abilities and qualities of public relations professionals. - ANSWER
Writing Skills
Research Ability
, Planning Expertise
Problem-Solving
Business/Economic Competence
Expertise in Social Media
Basic field of public relations information such as levels, basic salary
information, what influences salaries. - ANSWER It all depends on region,
title, type of organization, job classification, technical or managerial. National
average for all practitioners is
$63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
Similarities and differences among public relations, advertising, marketing,
journalism, and integrated marketing communications (IMC) - ANSWER
Marketing:
makes $ for the
organization
• builds markets for goods
