PUR 3000 STUDY GUIDE WITH
COMPLETE SOLUTION
1. Microsoft CEO Satya Nadella's comment on the pay levels for female
employees was a major mistake because ________.
A) the information he used was outdated
C) it revealed his insensitivity to the issue
B) the comment applied only to managers
D) Nadella's wife was a company employee - ANSWER C
2. ________ is a front-line responsibility of public relations.
A) Litigation publicity
C) Reputation management
B) Motivation management
D) Heuristic argumentation - ANSWER C
3. First and foremost, the public relations practitioner is _______________.
A) a professional communicator.
C) a supervisor who depends on email to communicate.
B) respected by management.
,D) a trusted adviser. - ANSWER A
4. What does the theory of cognitive dissonance mean?
A) People tend to avoid information opposed to their own points of view.
B) People tend to seek out new information to decrease their dissonance.
C) People tend to seek out information that supports their own attitudes.
D) People tend to make social judgments about new information. - ANSWER
A
5. Characteristics that influence attitudes include all of the following EXCEPT
________.
A) religion
C) education
B) social class
D) heredity - ANSWER D
6. Similar to other top-level managers, public relations managers need to be
able to ________.
A) plan and budget
C) write Twitter posts
,B) make media statements
D) pitch stories to journalists - ANSWER A
7. In order to practice public relations, one must understand public opinion
and know how to change it.
A) True
B) False - ANSWER A
8. As a general rule, those who study public opinion recognize that ________.
A) it is easy to move people toward a strong opinion
B) it is difficult to move people toward a strong opinion
C) it is easy to move people toward a weak opinion
D) it is difficult to move them away from a weak opinion - ANSWER B
9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas - ANSWER B
, 9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas - ANSWER B
10. Which of the following is NOT one of the types of "evidence" that will
persuade?
A) facts
C) personalizing
B) emotions
D) activity - ANSWER D
11. Public opinion is both an elusive and fragile commodity. A) True
B) False - ANSWER A
12. If your parents have owned only SUVs since you can recall, when you go
to purchase your first vehicle as a new parent, it is likely that you will first
consider buying an SUV because your attitude has been influenced most by
________ characteristics.
COMPLETE SOLUTION
1. Microsoft CEO Satya Nadella's comment on the pay levels for female
employees was a major mistake because ________.
A) the information he used was outdated
C) it revealed his insensitivity to the issue
B) the comment applied only to managers
D) Nadella's wife was a company employee - ANSWER C
2. ________ is a front-line responsibility of public relations.
A) Litigation publicity
C) Reputation management
B) Motivation management
D) Heuristic argumentation - ANSWER C
3. First and foremost, the public relations practitioner is _______________.
A) a professional communicator.
C) a supervisor who depends on email to communicate.
B) respected by management.
,D) a trusted adviser. - ANSWER A
4. What does the theory of cognitive dissonance mean?
A) People tend to avoid information opposed to their own points of view.
B) People tend to seek out new information to decrease their dissonance.
C) People tend to seek out information that supports their own attitudes.
D) People tend to make social judgments about new information. - ANSWER
A
5. Characteristics that influence attitudes include all of the following EXCEPT
________.
A) religion
C) education
B) social class
D) heredity - ANSWER D
6. Similar to other top-level managers, public relations managers need to be
able to ________.
A) plan and budget
C) write Twitter posts
,B) make media statements
D) pitch stories to journalists - ANSWER A
7. In order to practice public relations, one must understand public opinion
and know how to change it.
A) True
B) False - ANSWER A
8. As a general rule, those who study public opinion recognize that ________.
A) it is easy to move people toward a strong opinion
B) it is difficult to move people toward a strong opinion
C) it is easy to move people toward a weak opinion
D) it is difficult to move them away from a weak opinion - ANSWER B
9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas - ANSWER B
, 9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas - ANSWER B
10. Which of the following is NOT one of the types of "evidence" that will
persuade?
A) facts
C) personalizing
B) emotions
D) activity - ANSWER D
11. Public opinion is both an elusive and fragile commodity. A) True
B) False - ANSWER A
12. If your parents have owned only SUVs since you can recall, when you go
to purchase your first vehicle as a new parent, it is likely that you will first
consider buying an SUV because your attitude has been influenced most by
________ characteristics.
