BUAD 307 Final Exam Questions Lars Perner
Questions And Answers
A movie theater offers "matinee" movie showing on weekdays between 2:00-6:00 p.m. priced at
$6.50 rather than the regular price of $11.75 charged at other times. This represents: ANS
Implicit price discrimination.
An infomercial suggests that the convection oven being hyped would likely sell for close to $350 in
retail stores but that they are "not even charging $275." This message is likely intended to: ANS
Provide an external reference price.
Which of the following would be most likely to experience a chicken-and-egg problem when
introduced? ANS An online platform for Los Angeles residents to find others who want to play
golf
Pu Pu Peach makes high fashion lacrosse pants. They have asked you to consult on distribution
strategy. Which of the following is/are correct? ANS For online sales to be profitable, having
sufficient absolute margins is essential.
Within the context of distribution: ANS Very large retail chains such as Target often buy directly
from the manufacturer rather than going through a wholesaler.
The "S-" shaped curve of advertising effectiveness would suggest that which of the following would
be ineffective? ANS Spending a small amount of money on advertising when a product is
introduced to see if interest develops among consumers.
Within the context of distribution: ANS Wholesalers and retailers tend to increase efficiency.
Relative to "skimming," penetration pricing is more appropriate when: ANS Competition within
the product category is intense.
The S-shaped curve of advertising effectiveness suggests that: ANS An optimum level of
advertising spending exists.
, The USC Bookstore usually offers customers 10% off on most merchandise during one day near the
end of the Fall semester, a time when people tend to be busy have difficulty finding the time for
shopping. This practice appears to involve: ANS Implicit price discrimination.
When introduced as an alternative to wearing glasses and contact lenses, laser eye surgery
represented: ANS A discontinuous innovation.
For which of the following purposes would a focus group be most useful? ANS Von's would like
to know what types of concerns consumers may have about genetically modified crops.
The Central Advertising Agency is interested in assessing the effectiveness of a thirty second
advertising spot. Two areas of concern are (1) how much attention viewers seem to give to the ad and
(2) where the viewer looks at various times during the ad. Of the following research methods, which
would be most suited for this purpose? ANS Physiological measures
Scanner panel data: ANS Is usually only available for grocery products
Under which of the following circumstances would conditional branching be most likely to be useful
in market research? ANS Different questions should be asked to people who have and have not
redeemed a coupon over the last twelve months.
A charity is interested in finding out which of the following colors of jackets worn by solicitors will
result in higher donations: Red, blue, green, or pink. Of the following research methods, which
would be most appropriate for addressing this question? ANS Experimentation.
. Levi's is interested in how consumers shop for jeans. Of interest are the amount of time spent, what
consumers look at while shopping, the extent to which individuals other than the buyer participate in
the process, and how likely the consumers are to actually try on the jeans before buying them. Of the
following, which would be the most appropriate research method? ANS Observation
In online survey research, it is generally beneficial to: ANS Use continuum rather than binary
questions.
Questions And Answers
A movie theater offers "matinee" movie showing on weekdays between 2:00-6:00 p.m. priced at
$6.50 rather than the regular price of $11.75 charged at other times. This represents: ANS
Implicit price discrimination.
An infomercial suggests that the convection oven being hyped would likely sell for close to $350 in
retail stores but that they are "not even charging $275." This message is likely intended to: ANS
Provide an external reference price.
Which of the following would be most likely to experience a chicken-and-egg problem when
introduced? ANS An online platform for Los Angeles residents to find others who want to play
golf
Pu Pu Peach makes high fashion lacrosse pants. They have asked you to consult on distribution
strategy. Which of the following is/are correct? ANS For online sales to be profitable, having
sufficient absolute margins is essential.
Within the context of distribution: ANS Very large retail chains such as Target often buy directly
from the manufacturer rather than going through a wholesaler.
The "S-" shaped curve of advertising effectiveness would suggest that which of the following would
be ineffective? ANS Spending a small amount of money on advertising when a product is
introduced to see if interest develops among consumers.
Within the context of distribution: ANS Wholesalers and retailers tend to increase efficiency.
Relative to "skimming," penetration pricing is more appropriate when: ANS Competition within
the product category is intense.
The S-shaped curve of advertising effectiveness suggests that: ANS An optimum level of
advertising spending exists.
, The USC Bookstore usually offers customers 10% off on most merchandise during one day near the
end of the Fall semester, a time when people tend to be busy have difficulty finding the time for
shopping. This practice appears to involve: ANS Implicit price discrimination.
When introduced as an alternative to wearing glasses and contact lenses, laser eye surgery
represented: ANS A discontinuous innovation.
For which of the following purposes would a focus group be most useful? ANS Von's would like
to know what types of concerns consumers may have about genetically modified crops.
The Central Advertising Agency is interested in assessing the effectiveness of a thirty second
advertising spot. Two areas of concern are (1) how much attention viewers seem to give to the ad and
(2) where the viewer looks at various times during the ad. Of the following research methods, which
would be most suited for this purpose? ANS Physiological measures
Scanner panel data: ANS Is usually only available for grocery products
Under which of the following circumstances would conditional branching be most likely to be useful
in market research? ANS Different questions should be asked to people who have and have not
redeemed a coupon over the last twelve months.
A charity is interested in finding out which of the following colors of jackets worn by solicitors will
result in higher donations: Red, blue, green, or pink. Of the following research methods, which
would be most appropriate for addressing this question? ANS Experimentation.
. Levi's is interested in how consumers shop for jeans. Of interest are the amount of time spent, what
consumers look at while shopping, the extent to which individuals other than the buyer participate in
the process, and how likely the consumers are to actually try on the jeans before buying them. Of the
following, which would be the most appropriate research method? ANS Observation
In online survey research, it is generally beneficial to: ANS Use continuum rather than binary
questions.
