And Answers
Why do salespeople use sales engagement software? A sales engagement system helps
salespeople execute their cadence with automation.
Please describe what a hypothesis of need is and how it's used as an SDR. The hypothesis
of need allows the seller to prepare prior to the first call, by viewing the customer's profile and
forming a hypothesis of what problem they can solve for the customer. This helps the seller have
answers and question (problem questions) ready before speaking to the customer.
Please describe the cold-calling formula you learned in the course and how you would use it as
an SDR. Look up
Please describe what an organization structure is, how it's used as an SDR, and all of the titles in
order from the very top to the very bottom of a large structure. An organizational structure
is a system or hierarchy that outlines how certain activities are directed to help achieve the
organization's goals. These activities can include rules, roles, and responsibilities. SDRs use org
structures to find the right decision-makers. Titles in order for a large org: Board of directors,
CEO, C-suite, VPs, Directors, Managers, Individual contributors.