TEST BANK FOR ELECTRONIC COMMERCE 9TH EDITION ALL CHAPTERS COMPLETE GUIDE A+

Electronic Commerce 9th Edition (Turban / Lee / King / Liang /
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Turban)Chapter 1 Overview of Electronic Commerce
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1.1 True/False

1) Radio frequency identification (RFID) chips were used to prevent counterfeit tickets
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and toensure the safety of the athletes' food at the 2008 Olympics in Beijing.
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Answer: TRUE ttk


Diff: 2 ttkPage Ref: 2 ttk ttk


AACSB Standard: Use of Information Technology
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2) Electronic commerce (EC) is the process of buying, selling, transferring, or
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exchangingproducts, services, and/or information via the Internet only.
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Answer: FALSE t t k


Diff: 2 ttk Page Ref: 4 ttk ttk


AACSB Standard: Use of Information Technology
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3) EC can be conducted over the public Internet or privately-owned
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intranets.Answer: TRUE
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Diff: 1 ttk Page Ref: 4 ttk ttk




4) In the field, a sales representative writes notes with a mobile handwriting-recognition
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computerimmediately after a sales call. This can be viewed as an business-to-business EC
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activity. Answer: FALSE
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Diff: 2 ttk Page Ref: 5 ttk ttk


AACSB Standard: Reflective Thinking
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5) From a service perspective, EC allow governments, firms, consumers, and management to
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bothcut service costs and improve the quality and speed of customer service.
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Answer: TRUE ttk


Diff: 2 ttkPage Ref: 5 ttk ttk


AACSB Standard: Use of Information Technology
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6) An extranet is a network that uses private corporate networks to link together multiple
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intranets.Answer: FALSE
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Diff: 2 ttk Page Ref: 7 ttk ttk




7) An example of business-to-consumer (B2C) is when Dell provides customer service
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online bycollaborating electronically with its partners.
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Answer: FALSE t t k


Diff: 2 ttkPage Ref: 7 ttk ttk

,8) eMarketer estimated that retail e-commerce sales would decrease approximately 1.6
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percent in2009.
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Answer: FALSE t t k


Diff: 2 Page Ref: 7
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9) Network infrastructures include cell phones and other electronic devices that are
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located invarious locations by telecommunications networks, including wireless ones.
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Answer: TRUE ttk


Diff: 2 Page Ref: 8
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AACSB Standard: Use of Information Technology
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10) The final participants in B2B transactions are
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consumers.Answer: FALSE
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Diff: 1 Page Ref: 9
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11) When RetroMedia Inc. purchases Godiva chocolates as gifts for its employees and has
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Godivamail them directly to the recipient, RetroMedia is engaged in B2B2C.
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Answer: TRUE ttk


Diff: 2 Page Ref: 9, 10
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12) Doing your banking on an iPhone is an example of m-
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commerce.Answer: TRUE t
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Diff: 2 Page Ref: 11
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AACSB Standard: Use of Information Technology
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13) EC's future is now being shaped largely by the worldwide oil and financial
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crises.Answer: FALSE
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Diff: 3 Page Ref: 13
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AACSB Standard: Reflective Thinking
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14) Despite the failures of individual companies, the total volume of EC has been growing
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by 5 to7 percent every year.
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Answer: FALSE t t k


Diff: 2 Page Ref: 13
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15) E-commerce 2.0 is based primarily on blogs and corporate-sponsored ttk ttk ttk ttk ttk ttk ttk ttk


collaboration.Answer: FALSE
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Diff: 1 Page Ref: 13
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16) In effect, in a social network there are online and offline communities of people with
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similarinterests.
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Answer: FALSE t t k


Diff: 2 Page Ref: 17
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,17) Enterprise-oriented networks are social networks whose primary objective is to ttk ttk ttk ttk ttk ttk ttk ttk ttk


facilitatebusiness.
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Answer: TRUE ttk


Diff: 1 ttk Page Ref: 17 ttk ttk




18) Economic, legal, societal, and technological factors have created a highly competitive
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businessenvironment in which customers are becoming less powerful.
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Answer: FALSE t t k


Diff: 2 ttkPage Ref: 27 ttk ttk




19) The financial/economic crisis of 2008-2009 has resulted in many companies going
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out ofbusiness or being acquired by other companies.
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Answer: TRUE ttk


Diff: 1 ttkPage Ref: 27 ttk ttk




20) Business models are a subset of a business plan or business case and refer to methods of
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doingbusiness by which a company can generate revenue.
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Answer: TRUE ttk


Diff: 2 ttkPage Ref: 30 ttk ttk




21) A business model outlines how the organization or the EC project will generate
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revenuethrough sales, transaction fees, advertising fees, affiliate fees, or other revenue
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sources. Answer: FALSE
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Diff: 2 ttkPage Ref: 30 ttk ttk




22) A value proposition refers to the tangible and intangible benefits that a company can
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derivefrom using EC—making it an important part of the marketing plan.
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Answer: TRUE ttk


Diff: 2 ttkPage Ref: 33 ttk ttk




23) Affiliate marketing is an EC business model of word-of-mouth marketing in which
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customerspromote a product or service to friends or other people.
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Answer: FALSE t t k


Diff: 2 ttk Page Ref: 34 ttk ttk




24) The Web site http://chemconnect.com for the chemical industry is an example of
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specialinterest vertical marketplaces that concentrate on one industry.
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Answer: TRUE ttk


Diff: 1 ttk Page Ref: 34 ttk ttk




25) The branch of philosophy that deals with what is considered to be right and wrong is
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known ascorporate governance.
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Answer: FALSE t t k


Diff: 1 ttkPage Ref: 34 ttk ttk

, 1.2 Multiple Choice ttk




1) The 2008 Olympics in Beijing was the most digital Olympics to date for each of the
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followingreasons except:
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A) Many of the tickets were purchased online by people worldwide, using Beijing
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GehueTicketmaster, in what is called business-to-business (B2B) e-commerce.
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B) The International Olympic Committee launched a YouTube channel to broadcast clips that
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wereaccessible in many developing countries.
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C) Millions watched the Olympics through online videos and Internet-enabled cell phones
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andother mobile devices.
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D) Global Positioning Systems (GPS) were used to track the position of sailing and rowing
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boats.Answer: A
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Diff: 3 Page Ref: 2
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AACSB Standard: Use of Information Technology
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2) RFID technology was used to support each of the following activities at the 2008
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BeijingOlympics except:
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A) ensuring safety of athletes' food ttk ttk ttk ttk


B) blogging on social networks ttk ttk ttk


C) preventing the sale of counterfeit tickets ttk ttk ttk ttk ttk


D) tracking marathon ttk


runnersAnswer: B
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Diff: 2 Page Ref: 2,3
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AACSB Standard: Use of Information Technology
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3) ttk refers to the buying and selling of goods and services; servicing of customers; ttk ttk ttk ttk ttk ttk ttk ttk ttk ttk ttk ttk


collaborating with business partners; and conducting electronic transactions within an
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organization.
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A) E-commerce
B) E-business
C) Pure e-commerce ttk


D) Partial e- ttk


commerceAnswer: B t
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Diff: 1 Page Ref: 5
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4) EC can take several forms depending on the degree of digitization of the following
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threedimensions:
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A) the product or service sold, the process, and the delivery method.
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B) the business process, the collaboration, and the transaction.
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C) the payment method, the delivery method, and the production method.
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D) the marketing channel, the agent, and the collaboration
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method.Answer: A
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Diff: 2 Page Ref: 5
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