ABA TEST 4 QUESTIONS AND ANSWERS
We recently received excellent news coverage, but paid advertising helps us to
_______.
This gives it a significant advantage over other forms of public relations. -
ANSWER Have control over messaging.
Sales Promotion - ANSWER Get a free reusable bag when you buy a product.
Advertising - ANSWER An advertisement promoting a new product on the
radio.
PR - ANSWER A corporation funds a high school baseball team to attend a
tournament and is featured in a newspaper article.
I'm interested to see what we can come up with. Let's start with the basics: what
are the main objectives of an advertising campaign? - ANSWER: Inform,
convince, and remind.
Step 1: ANSWER Identify the target audience.
Step 2: ANSWER Define the advertising objectives.
Step 3: ANSWER Create ads.
Step 4: ANSWER Select appropriate media to send adverts.
Step 5: ANSWER Evaluate the effectiveness of advertisements.
(Your name): What else strikes out to you about this data? - Sales decrease
significantly after age 45.
Of course. What can we draw from this data? - ANSWER Our main customers
are between the ages of 32 and 45, while our target audience of 4 to 8 year old
children primarily sees commercials on TV.
We recently received excellent news coverage, but paid advertising helps us to
_______.
This gives it a significant advantage over other forms of public relations. -
ANSWER Have control over messaging.
Sales Promotion - ANSWER Get a free reusable bag when you buy a product.
Advertising - ANSWER An advertisement promoting a new product on the
radio.
PR - ANSWER A corporation funds a high school baseball team to attend a
tournament and is featured in a newspaper article.
I'm interested to see what we can come up with. Let's start with the basics: what
are the main objectives of an advertising campaign? - ANSWER: Inform,
convince, and remind.
Step 1: ANSWER Identify the target audience.
Step 2: ANSWER Define the advertising objectives.
Step 3: ANSWER Create ads.
Step 4: ANSWER Select appropriate media to send adverts.
Step 5: ANSWER Evaluate the effectiveness of advertisements.
(Your name): What else strikes out to you about this data? - Sales decrease
significantly after age 45.
Of course. What can we draw from this data? - ANSWER Our main customers
are between the ages of 32 and 45, while our target audience of 4 to 8 year old
children primarily sees commercials on TV.
