E12 GRADE A FULLY ANSWERED QUESTIONS
Which of the following marketing techniques refers to the application of business
intelligence systems to the planning and execution of marketing programs? - (correct
answer)database marketing
________ is a way of analyzing and ranking customers according to their purchasing
patterns. - (correct answer)RFM analysis
Which of the following is the first step in the process of producing an RFM score? -
(correct answer)sorting customer purchase records by the date of most recent purchase
In RFM analysis, an R score of 5 shows that ________. - (correct answer)a customer
has not made any recent purchases
In RFM analysis, an F score of 1 shows that ________. - (correct answer)a customer
has frequently placed orders
In RFM analysis, customers who have bought the least expensive items are indicated
by an M score of ________. - (correct answer)5
Cheryl Inc., a leading cosmetics manufacturer, wants to identify its most valued
customers. Each customer is assigned an RFM score based on their purchasing
patterns. One of their valued customers has an RFM score of 545. In this case, the ideal
action for Cheryl's sales team is to ________. - (correct answer)not waste any time on
this customer
Which of the following RFM scores refers to the most valuable customer? - (correct
answer)111
Which of the following marketing techniques refers to the application of business
intelligence systems to the planning and execution of marketing programs? - (correct
answer)database marketing
________ is a way of analyzing and ranking customers according to their purchasing
patterns. - (correct answer)RFM analysis
Which of the following is the first step in the process of producing an RFM score? -
(correct answer)sorting customer purchase records by the date of most recent purchase
In RFM analysis, an R score of 5 shows that ________. - (correct answer)a customer
has not made any recent purchases
In RFM analysis, an F score of 1 shows that ________. - (correct answer)a customer
has frequently placed orders
In RFM analysis, customers who have bought the least expensive items are indicated
by an M score of ________. - (correct answer)5
Cheryl Inc., a leading cosmetics manufacturer, wants to identify its most valued
customers. Each customer is assigned an RFM score based on their purchasing
patterns. One of their valued customers has an RFM score of 545. In this case, the ideal
action for Cheryl's sales team is to ________. - (correct answer)not waste any time on
this customer
Which of the following RFM scores refers to the most valuable customer? - (correct
answer)111
