URL stands for "uniform resource locator."
True or False - (correct answer)True
Unpaid referral traffic comes from banner, text, or rich media ads that a website has
paid to display on other websites.
True or False - (correct answer)False
Revenue is a result of generating conversions at a website.
True or False - (correct answer)True
For two computers to communicate via the Internet, they must first locate one another
through
a. cookies
b. the IP address
c. the server
d. the URL - (correct answer)The IP address
Michael types "ulmdigital.net" directly into his browser. This is an example of
a. unpaid referral traffic
b. search traffic
c. direct traffic
d. referral traffic - (correct answer)Direct Traffic
Ashley clicks on a link at the Advertising Age website that takes her to an article she
wants to read from Adweek. This is an example of
a. search traffic
b. direct traffic
,c. referral traffic - (correct answer)Referral Traffic
Unpaid search traffic comes when a user clicks on
a. the top advertised listing
b. a listing in the sidebar on the right of the SERP (search engine results page)
c. a banner ad
d. an organic search result - (correct answer)An organic search result
The appropriate primary conversion metric for a social media site would be
a. a purchase
b. to create an account
c. clicking on a banner ad
d. book a reservation - (correct answer)to create an account
Secondary conversion metrics for an e-commerce would include the following, except
a. sign up for emails
b. create and post personal content
c. pay for a premium account
d. create an account - (correct answer)create and post personal content
Media sites can measure engagement using all of the following methods except
a. create account
b. pageviews
c. traffic source
d. video views - (correct answer)traffic source
, If a company advertises a specific product in a print ad or email, then it would be best to
use a(n) _______ landing page.
a. single-product
b. lead-generation
c. multi-product
d. long-copy - (correct answer)Single-product
When using a single-product landing page, it is helpful to include a search function so
visitors can find the advertised product easily and quickly.
True
False - (correct answer)False
Types of landing pages include all of the following, except
a. single-product landing pages
b. subscription landing pages
c. long-copy landing pages
d. video-rich landing pages - (correct answer)video-rich landing pages
Most lead-generation landing pages want visitors to
a. subscribe to the website
b. either call the company or fill out an email form
c. purchase a product
d. download additional materials or videos - (correct answer)either call the company or
fill out an email form
True or False - (correct answer)True
Unpaid referral traffic comes from banner, text, or rich media ads that a website has
paid to display on other websites.
True or False - (correct answer)False
Revenue is a result of generating conversions at a website.
True or False - (correct answer)True
For two computers to communicate via the Internet, they must first locate one another
through
a. cookies
b. the IP address
c. the server
d. the URL - (correct answer)The IP address
Michael types "ulmdigital.net" directly into his browser. This is an example of
a. unpaid referral traffic
b. search traffic
c. direct traffic
d. referral traffic - (correct answer)Direct Traffic
Ashley clicks on a link at the Advertising Age website that takes her to an article she
wants to read from Adweek. This is an example of
a. search traffic
b. direct traffic
,c. referral traffic - (correct answer)Referral Traffic
Unpaid search traffic comes when a user clicks on
a. the top advertised listing
b. a listing in the sidebar on the right of the SERP (search engine results page)
c. a banner ad
d. an organic search result - (correct answer)An organic search result
The appropriate primary conversion metric for a social media site would be
a. a purchase
b. to create an account
c. clicking on a banner ad
d. book a reservation - (correct answer)to create an account
Secondary conversion metrics for an e-commerce would include the following, except
a. sign up for emails
b. create and post personal content
c. pay for a premium account
d. create an account - (correct answer)create and post personal content
Media sites can measure engagement using all of the following methods except
a. create account
b. pageviews
c. traffic source
d. video views - (correct answer)traffic source
, If a company advertises a specific product in a print ad or email, then it would be best to
use a(n) _______ landing page.
a. single-product
b. lead-generation
c. multi-product
d. long-copy - (correct answer)Single-product
When using a single-product landing page, it is helpful to include a search function so
visitors can find the advertised product easily and quickly.
True
False - (correct answer)False
Types of landing pages include all of the following, except
a. single-product landing pages
b. subscription landing pages
c. long-copy landing pages
d. video-rich landing pages - (correct answer)video-rich landing pages
Most lead-generation landing pages want visitors to
a. subscribe to the website
b. either call the company or fill out an email form
c. purchase a product
d. download additional materials or videos - (correct answer)either call the company or
fill out an email form
