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ENG1512_Portfolio_Assignment

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Uploaded on
October 16, 2024
Number of pages
10
Written in
2024/2025
Type
Essay
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Grade
A

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EQP Oct/Nov 2024

ENG1512

Portfolio of Evidence (Take home)

English for Economics and Management Sciences

Duration: 14 October 2024 (08:00) - 16 October 2024 (23:00)

, 1.1. Summary

The review highlights how digital transformation, accelerated by the COVID-19
pandemic, is reshaping business development through the adoption of new
technologies while presenting challenges related to legacy systems, data security, and
talent retention.

1.2. The Effect of Digital Transformation on Customer Experience

Digital transformation improves customer experience in a very special way as
organizations are in a position to understand the needs of the customers and in turn
are able to design customer experiences and marketing strategies that are appealing
to the customers. It enables convenient and integrated communication across multiple
online platforms enhancing customer satisfaction and retention.

1.3. Synonyms from the Article
1.3.1. Growth - Development
1.3.2. Electronic/computerised – Digital
1.3.3. Expired – Outdated
1.3.4. Structure – infrastructure
1.3.5. Incorporate - integrate

1.4 Paraphrase

Professionals with digital skills are in greater demand than ever, but many businesses
struggle to find and keep talented employees.

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