AIPMM
Certified Digital Product Manager
EXAM READINESS GUIDE
Q&S
©2024/2025
,1. Which principle of Lean methodology emphasizes
creating more value for customers with fewer resources?
- A) Value Stream Mapping
- B) Kaizen
- C) Waste Reduction
- D) Continuous Improvement
- Answer: C) Waste Reduction
- Rationale: The core idea of Lean is to maximize
customer value while minimizing waste. Simply put, Lean
means creating more value for customers with fewer
resources.
2. What tool in Lean methodology is used to identify and
eliminate bottlenecks in the process?
- A) 5S
- B) Kanban
- C) Value Stream Mapping
- D) Poka-Yoke
- Answer: C) Value Stream Mapping
- Rationale: Value Stream Mapping is a flowchart method
used to illustrate, analyze, and improve the steps required
to deliver a product or service.
3. In Lean methodology, what does the term "Gemba"
mean?
- A) The overall plan
- B) The waste
- C) The process
- D) The real place
- Answer: D) The real place
- Rationale: Gemba means "the real place" in Japanese.
©2024/2025
,In Lean, it refers to the place where value is created, and it
encourages managers to visit the workspace to understand
the work process.
4. What is the primary goal of implementing 5S in a
workspace?
- A) Reduce inventory size
- B) Improve communication
- C) Organize and standardize the workplace
- D) Increase production speed
- Answer: C) Organize and standardize the workplace
- Rationale: The 5S method is a systematic approach to
workplace organization and standardization, aiming to
organize and maintain a productive work environment.
5. Which of the following is NOT one of the Toyota
Production System's "Seven Wastes"?
- A) Overproduction
- B) Transportation
- C) Innovation
- D) Motion
- Answer: C) Innovation
- Rationale: The seven types of waste (muda) in Lean
methodology are Overproduction, Waiting, Transport, Extra
Processing, Inventory, Motion, and Defects.
### Jobs-To-Be-Done Theory
6. In Jobs-To-Be-Done theory, the "job" a customer is
trying to accomplish can best be described as:
- A) A series of tasks to complete
- B) The process of buying a product
- C) The fundamental goal or need the customer wants to
©2024/2025
, achieve
- D) The features the product offers
- Answer: C) The fundamental goal or need the
customer wants to achieve
- Rationale: In JTBD theory, a "job" refers to what an
individual really wants to accomplish, goals or aspirations
that drive their behavior.
7. What framework is often used to discover the underlying
needs in the Jobs-To-Be-Done theory?
- A) The 5 Whys
- B) SWOT Analysis
- C) The Pull-Model
- D) The Outcome-Driven Innovation framework
- Answer: D) The Outcome-Driven Innovation
framework
- Rationale: The Outcome-Driven Innovation (ODI)
framework is used to innovate and understand customer
needs by focusing on outcomes that customers want to
achieve.
8. Which statement most accurately reflects the essence
of Jobs-To-Be-Done theory?
- A) Customers prefer products with more features
- B) Customers want to complete tasks as quickly as
possible
- C) Customers hire products to help achieve outcomes
- D) Customers are brand loyal
- Answer: C) Customers hire products to help achieve
outcomes
- Rationale: JTBD theory posits that customers "hire"
products to help get a job done, focusing on the desired
outcomes rather than the product itself.
©2024/2025
Certified Digital Product Manager
EXAM READINESS GUIDE
Q&S
©2024/2025
,1. Which principle of Lean methodology emphasizes
creating more value for customers with fewer resources?
- A) Value Stream Mapping
- B) Kaizen
- C) Waste Reduction
- D) Continuous Improvement
- Answer: C) Waste Reduction
- Rationale: The core idea of Lean is to maximize
customer value while minimizing waste. Simply put, Lean
means creating more value for customers with fewer
resources.
2. What tool in Lean methodology is used to identify and
eliminate bottlenecks in the process?
- A) 5S
- B) Kanban
- C) Value Stream Mapping
- D) Poka-Yoke
- Answer: C) Value Stream Mapping
- Rationale: Value Stream Mapping is a flowchart method
used to illustrate, analyze, and improve the steps required
to deliver a product or service.
3. In Lean methodology, what does the term "Gemba"
mean?
- A) The overall plan
- B) The waste
- C) The process
- D) The real place
- Answer: D) The real place
- Rationale: Gemba means "the real place" in Japanese.
©2024/2025
,In Lean, it refers to the place where value is created, and it
encourages managers to visit the workspace to understand
the work process.
4. What is the primary goal of implementing 5S in a
workspace?
- A) Reduce inventory size
- B) Improve communication
- C) Organize and standardize the workplace
- D) Increase production speed
- Answer: C) Organize and standardize the workplace
- Rationale: The 5S method is a systematic approach to
workplace organization and standardization, aiming to
organize and maintain a productive work environment.
5. Which of the following is NOT one of the Toyota
Production System's "Seven Wastes"?
- A) Overproduction
- B) Transportation
- C) Innovation
- D) Motion
- Answer: C) Innovation
- Rationale: The seven types of waste (muda) in Lean
methodology are Overproduction, Waiting, Transport, Extra
Processing, Inventory, Motion, and Defects.
### Jobs-To-Be-Done Theory
6. In Jobs-To-Be-Done theory, the "job" a customer is
trying to accomplish can best be described as:
- A) A series of tasks to complete
- B) The process of buying a product
- C) The fundamental goal or need the customer wants to
©2024/2025
, achieve
- D) The features the product offers
- Answer: C) The fundamental goal or need the
customer wants to achieve
- Rationale: In JTBD theory, a "job" refers to what an
individual really wants to accomplish, goals or aspirations
that drive their behavior.
7. What framework is often used to discover the underlying
needs in the Jobs-To-Be-Done theory?
- A) The 5 Whys
- B) SWOT Analysis
- C) The Pull-Model
- D) The Outcome-Driven Innovation framework
- Answer: D) The Outcome-Driven Innovation
framework
- Rationale: The Outcome-Driven Innovation (ODI)
framework is used to innovate and understand customer
needs by focusing on outcomes that customers want to
achieve.
8. Which statement most accurately reflects the essence
of Jobs-To-Be-Done theory?
- A) Customers prefer products with more features
- B) Customers want to complete tasks as quickly as
possible
- C) Customers hire products to help achieve outcomes
- D) Customers are brand loyal
- Answer: C) Customers hire products to help achieve
outcomes
- Rationale: JTBD theory posits that customers "hire"
products to help get a job done, focusing on the desired
outcomes rather than the product itself.
©2024/2025
