SOLUTION MANUAL
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
©DPearsonDEducationDLimitedD20
19
, Contents
Chapters Pages
Introduction 5
1 BusinessD andD managementD research,D reflectiveD diariesD andD theD purpose
ofDthisDbook 15
2 ChoosingDaDresearchDtopicDandDdevelopingDyourDresearchDproposal 19
3 CriticallyDreviewingDtheDliterature 23
4 UnderstandingDresearchDphilosophyDandDapproachesDtoDtheoryDdevelopment
27
5 FormulatingDtheDresearchDdesign 32
6 NegotiatingDaccessDandDresearchDethics 36
7 SelectingDsamples 40
8 UtilisingDsecondaryDdata 44
9 CollectingDdataDthroughDobservation 48
10 CollectingDprimaryDdataDusingDresearchDinterviewsDandDresearchDdiaries54
11 CollectingDprimaryDdataDusingDquestionnaires 59
12 AnalysingDdataDquantitatively 63
13 AnalysingDdataDqualitatively 68
14 WritingDandDpresentingDyourDprojectDreport 72
Appendix 75
1 ResearchDprojectDassignment 75
2 GroupDposterDresearchDprojectDassignment 80
3 ResearchDproposalDassignment 84
4 AdditionalDcasesDonDtheDcompanionDwebsite 89
©DPearsonDEducationDLimitedD20
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, INTRODUCTION
AnD overviewD ofD theD instructors’D manual
ThisDinstructors‟DmanualDprovidesDcommentaryDforDtheDeighthDeditionDofDtheDtextbo
okDResearchDMethodsDforDBusinessDStudents.DTheDcommentaryDisDonDaDchapterDbyDch
apterDbasisDandDincludes:
chapterDlearningDoutcomes;
summaryDofDtheDcontent;
commentsDonDlikelyDstudentDreactionsDandDpossibleDuseDofDmaterials;
ideasDforDstudents‟DpreparatoryDwork;
suggestionsDforDdeliveryDinDtheDclassroom;
ideasDforDstudents‟Dfollow-upDwork.
InDaddition,DweDhaveDincludedDaDcopyDofDaDresearchDprojectDassignment,DaDgroupDre
searchDprojectDposterDassignmentDandDaDcopyDofDaDdissertationDproposalDassignment
DasDappendices.
ResearchDMethodsDforDBusinessD–DanDoverviewDofDtheDeighthDedition
PedagogicD features
TheDover-
ridingDpurposeDofDResearchDMethodsDforDBusinessDStudentsDisDtoDhelpDundergraduateDa
ndDpostgraduateDstudentsDandDstudentsDonDprofessionalDcoursesDtoDundertakeDresea
rch.DEachDchapterDdealsDwithDaDpartDofDtheDresearchDprocessDandDdiscussesDtheDideas,Dt
echniquesDandDmethodsDusingDasDlittleDjargonDasDisDpossible.DTables,DchecklistsDandDdi
agramsDareDusedDtoDaidDthisDdiscussion.DWhereDnewDtermsDareDintroducedDforDtheDfirstD
time,DtheyDareDshownDinDbold,DandDaDdefinitionDorDexplanationDfollowsDshortlyDafterwar
ds.DTheyDareDalsoDlistedDwithDaDbriefDdefinitionDinDtheDglossary.DTheDapplicationDofDa
ppropriateDinformationDtechnologyDisDconsidered,DinDmostDinstancesDasDanDintegralDpa
rtDofDtheDtext.DChaptersDhaveDbeenDcross-
referencedDasDappropriate,DandDanDindexDisDprovidedDtoDhelpDstudentsDfindDtheirDway
DaroundDthe Dbook.
FocusDonDstudentDresearchDboxesDareDincludedDwithinDtheDtextDofDeachDchapter.DT
heseDareDbasedDonDactualDresearchDprojects,DundertakenDbyDstudents,DinDwhichDpoint
sDmadeDinDtheDtextDareDillustrated.DInDmanyDinstances,DtheseDworkedDexamplesDillustr
ateDpossibleDpitfallsDstudentsDmayDcomeDacrossDwhileDundertakingDtheirDresearch.DW
hereDaDpitfallDhasDbeenDillustrated,DitDwill,DitDisDhoped,DhelpDyourDstudentsDavoidDmak
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, ingDtheDsameDmistake.DFurtherDillustrationsDareDprovidedDbyDfocusDonDmanagementDr
esearchDandDresearchDinDtheDnewsDboxes.
FocusDonDmanagementDresearchDboxesDdiscussDrecentDresearchDinDbusinessDandD
management.DTheseDareDnormallyDderivedDfromDrefereedDacademicDjournalDarticles,Da
ndDstudentsDareDlikelyDtoDbeDableDtoDdownloadDtheDactualDarticlesDfromDonlineDdataba
sesDatDtheirDuniversity.
FocusDonDresearchDinDtheDnewsDboxesDprovideDtopicalDnewsDarticlesDthatDillustrate
DpertinentDresearch-
relatedDissues.DAllDtheseDwillDhelpDstudentsDtoDunderstandDtheDtechniqueDorDideaDan
dDtoDassessDitsDsuitabilityDorDappropriatenessDtoDtheirDresearch.DBoxedDchecklistsDpro
videDstudentsDwithDfurtherDfocussedDguidanceDforDtheirDownDresearch.
©DPearsonDEducationDLimitedD20
19
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
©DPearsonDEducationDLimitedD20
19
, Contents
Chapters Pages
Introduction 5
1 BusinessD andD managementD research,D reflectiveD diariesD andD theD purpose
ofDthisDbook 15
2 ChoosingDaDresearchDtopicDandDdevelopingDyourDresearchDproposal 19
3 CriticallyDreviewingDtheDliterature 23
4 UnderstandingDresearchDphilosophyDandDapproachesDtoDtheoryDdevelopment
27
5 FormulatingDtheDresearchDdesign 32
6 NegotiatingDaccessDandDresearchDethics 36
7 SelectingDsamples 40
8 UtilisingDsecondaryDdata 44
9 CollectingDdataDthroughDobservation 48
10 CollectingDprimaryDdataDusingDresearchDinterviewsDandDresearchDdiaries54
11 CollectingDprimaryDdataDusingDquestionnaires 59
12 AnalysingDdataDquantitatively 63
13 AnalysingDdataDqualitatively 68
14 WritingDandDpresentingDyourDprojectDreport 72
Appendix 75
1 ResearchDprojectDassignment 75
2 GroupDposterDresearchDprojectDassignment 80
3 ResearchDproposalDassignment 84
4 AdditionalDcasesDonDtheDcompanionDwebsite 89
©DPearsonDEducationDLimitedD20
19
, INTRODUCTION
AnD overviewD ofD theD instructors’D manual
ThisDinstructors‟DmanualDprovidesDcommentaryDforDtheDeighthDeditionDofDtheDtextbo
okDResearchDMethodsDforDBusinessDStudents.DTheDcommentaryDisDonDaDchapterDbyDch
apterDbasisDandDincludes:
chapterDlearningDoutcomes;
summaryDofDtheDcontent;
commentsDonDlikelyDstudentDreactionsDandDpossibleDuseDofDmaterials;
ideasDforDstudents‟DpreparatoryDwork;
suggestionsDforDdeliveryDinDtheDclassroom;
ideasDforDstudents‟Dfollow-upDwork.
InDaddition,DweDhaveDincludedDaDcopyDofDaDresearchDprojectDassignment,DaDgroupDre
searchDprojectDposterDassignmentDandDaDcopyDofDaDdissertationDproposalDassignment
DasDappendices.
ResearchDMethodsDforDBusinessD–DanDoverviewDofDtheDeighthDedition
PedagogicD features
TheDover-
ridingDpurposeDofDResearchDMethodsDforDBusinessDStudentsDisDtoDhelpDundergraduateDa
ndDpostgraduateDstudentsDandDstudentsDonDprofessionalDcoursesDtoDundertakeDresea
rch.DEachDchapterDdealsDwithDaDpartDofDtheDresearchDprocessDandDdiscussesDtheDideas,Dt
echniquesDandDmethodsDusingDasDlittleDjargonDasDisDpossible.DTables,DchecklistsDandDdi
agramsDareDusedDtoDaidDthisDdiscussion.DWhereDnewDtermsDareDintroducedDforDtheDfirstD
time,DtheyDareDshownDinDbold,DandDaDdefinitionDorDexplanationDfollowsDshortlyDafterwar
ds.DTheyDareDalsoDlistedDwithDaDbriefDdefinitionDinDtheDglossary.DTheDapplicationDofDa
ppropriateDinformationDtechnologyDisDconsidered,DinDmostDinstancesDasDanDintegralDpa
rtDofDtheDtext.DChaptersDhaveDbeenDcross-
referencedDasDappropriate,DandDanDindexDisDprovidedDtoDhelpDstudentsDfindDtheirDway
DaroundDthe Dbook.
FocusDonDstudentDresearchDboxesDareDincludedDwithinDtheDtextDofDeachDchapter.DT
heseDareDbasedDonDactualDresearchDprojects,DundertakenDbyDstudents,DinDwhichDpoint
sDmadeDinDtheDtextDareDillustrated.DInDmanyDinstances,DtheseDworkedDexamplesDillustr
ateDpossibleDpitfallsDstudentsDmayDcomeDacrossDwhileDundertakingDtheirDresearch.DW
hereDaDpitfallDhasDbeenDillustrated,DitDwill,DitDisDhoped,DhelpDyourDstudentsDavoidDmak
©DPearsonDEducationDLimitedD20
19
, ingDtheDsameDmistake.DFurtherDillustrationsDareDprovidedDbyDfocusDonDmanagementDr
esearchDandDresearchDinDtheDnewsDboxes.
FocusDonDmanagementDresearchDboxesDdiscussDrecentDresearchDinDbusinessDandD
management.DTheseDareDnormallyDderivedDfromDrefereedDacademicDjournalDarticles,Da
ndDstudentsDareDlikelyDtoDbeDableDtoDdownloadDtheDactualDarticlesDfromDonlineDdataba
sesDatDtheirDuniversity.
FocusDonDresearchDinDtheDnewsDboxesDprovideDtopicalDnewsDarticlesDthatDillustrate
DpertinentDresearch-
relatedDissues.DAllDtheseDwillDhelpDstudentsDtoDunderstandDtheDtechniqueDorDideaDan
dDtoDassessDitsDsuitabilityDorDappropriatenessDtoDtheirDresearch.DBoxedDchecklistsDpro
videDstudentsDwithDfurtherDfocussedDguidanceDforDtheirDownDresearch.
©DPearsonDEducationDLimitedD20
19
